Randy Kohl is currently Vice President, Marketing at Smith where he brings a wealth of both client-side and brand experience. Over his career, Randy has worked with well over 150 B2B and consumer brands, including Specialized, RXBAR, Gates Corporation, and Lennox, to create and implement strategies that span the customer experience. A recognized expert on digital strategy, ecommerce, and content strategy, Randy has won multiple WPP Atticus Awards for excellence in original thinking and has been part of six Webby Award-winning teams. He has been a frequent speaker at industry events, featured in numerous publications and podcasts, and cited and quoted by Forrester Research.
Randy Kohl is currently Vice President, Marketing at Smith where he brings a wealth of both client-side and brand experience. Over his career, Randy has worked with well over 150 B2B and consumer brands, including Specialized, RXBAR, Gates Corporation, and Lennox, to create and implement strategies that span the customer experience. A recognized expert on digital strategy, ecommerce, and content strategy, Randy has won multiple WPP Atticus Awards for excellence in original thinking and has been part of six Webby Award-winning teams. He has been a frequent speaker at industry events, featured in numerous publications and podcasts, and cited and quoted by Forrester Research.
Gaining momentum is one of the more prominent challenges B2B companies face as they adopt headless and composable commerce strategies....
