Online Retail Today

Kibo eCommerce recognized as a “Strong Performer” among B2C platforms

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We’re proud to share that Kibo was recently named a Strong Performer in The Forrester Wave(™): B2C Commerce Suites, Q3 2018. Forrester’s review of the 11 most significant vendors in retail B2C eCommerce.

Commerce is changing, fast. And in an industry where a handful behemoths work to suck all the oxygen out of the room – you know who you are! – we at Kibo are proud that we can punch above our weight and provide robust tools and services that give our merchants the agility they need to compete and thrive.

As they create seamless online/offline connections, offer a growing array of fulfillment options, and deliver relevant product content to new devices, merchants must simultaneously meet current expectations and lay the groundwork for new developments. Forrester tested how vendors support retailers who are “fully focused on how to grow in a time of continual digital transformation.”

Based on performance across 31 criteria, Forrester recognized Kibo as a Strong Performer. We believe our standout benefits include:

Robust personalization

Kibo earned the highest possible score in the personalization criterion. Our tools enable merchants to tailor content, products, and  promotions in real time. Culling data from a robust customer profile to deliver relevant mobile and web experiences, as well as to inform store associates via a clienteling tool, Kibo’s toolset provides “excellent control of merchandising throughout the shopper journey.”

Kibo client Sun & Ski, a sports and recreational outfitter, draws on these techniques to create a dynamic selling environment. Not only can online shoppers see on the product page what others like them view and consider complementary cross-sells, but the entire site experience, from category pages to promotions, is tailored to their interests based on past site activity.

kibo commerce sun & ski merchandising

Commerce tools that puts sellers, not coders, in control

Forrester cited Kibo’s “easy-to-use business user interface,” which, combined with cloud-based architecture, reduces the need for specialized IT investment. Merchants can directly manage their offerings and give marketers and merchandisers access to the tools and data they need to gain customer insights and deliver effective experiences.

Big-league functionality priced for the mid-market.

Forrester described Kibo as delivering a “cost-effective cloud-based suite,” and clients like our  “responsive” client service and competitive pricing. This was great for us to hear; because it is so important to us that our eCommerce solution meets the needs and budgets of our merchants – whether they are long established online or just beginning to grow their online presence.

To read the full evaluation, The Forrester Wave(™): B2C Commerce Suites, Q3 2018. To learn more about how Kibo’s solution can drive growth for your business, read more about our robust omnichannel toolset and contact us to schedule a demo.

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