The initial numbers for Kibo’s omnichannel retailers and branded manufacturers have been reported and, similar to last year, Kibo clients are performing above the industry average. Black Friday sales, year-over-year, show the industry average up 11.4 percent, while Kibo clients are up 14 percent. And like the industry at large, Kibo customers saw a huge increase in purchases and traffic over mobile devices (both smartphones and tablets).
Mobile Cyber Week Success:
It’s no surprise to find that more and more consumers are using some type of mobile device to make Cyber Week purchases. Leading up to Thanksgiving, industry influencers were forecasting strong mobile use, and they were right. According to Amazon, Thanksgiving has now become one of the busiest mobile shopping days on the retailer’s site in the U.S.
For Kibo clients, 58 percent of transactions took place on mobile devices this Black Friday, compared to the industry average of 40 percent. Additionally, if you compare this year’s Black Friday mobile percentage to last years, you’ll discover that Kibo retailers and manufacturers are up 8 percent. Cyber Monday also made a good showing for mobile use, with Kibo clients reporting that 42 percent of transactions occurred on mobile, compared to the industry average of 35 percent.
Overall, Cyber Monday saw about $3.3.9 billion spent online, setting a record for the largest day in U.S. eCommerce history. Kibo clients definitely saw that windfall, with Average Order Values (AOV) coming in at $173 on Cyber Monday, compared to the industry average of $139.
Congratulations to all Kibo customers on a great Cyber Week!