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Anubhav Raina

Founder & CEO, Trika Technologies

Anubhav Raina, Founder & CEO of Trika Technologies, brings over 25 years of experience to the commerce space. Having witnessed the industry’s evolution from monolithic systems to today’s composable, API-driven platforms, he specializes in guiding businesses toward modern architectures that enable flexible, differentiated customer experiences.

Blogs by Anubhav Raina

Composable commerce is all about flexibility—selecting best-of-breed solutions (CMS, ERP, PIM, OMS) and integrating them via APIs to build tailored...

The ever-evolving competitive business landscape has brought in its unique challenges and opportunities for distributors, who are in a relentless...