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An Analysis of Billions of Customer Sessions

Q4 2021 Ecommerce Quarterly Benchmarks Report

The Q4 2021 Ecommerce Quarterly Benchmarks report helps retailers assess how their own KPIs stack up against their peers across metrics like:

  • Sessions
  • Bounce Rate
  • Average Page Views
  • Cart
  • Abandoned Cart
  • Conversion Rate
  • Average Order Value

This eCommerce benchmarks report includes Q4 YoY percentage changes, and regional data across the United States, Great Britain, EMEA, and Other.



4 Key Findings From The Report

  • The average site sees an 80% cart abandonment rate, with the highest abandonment rate coming from social media.
  • How shoppers are using their mobile devices has stayed relatively similar over the last 12 months, with 69% of shoppers choosing to shop via their mobile devices and 30% browsing on their desktop.

  • In Q4 2021, the average site bounce rate is 45% which is a slight increase of 3% YoY.

  • AOV has improved 37% since Q4 2020, with the majority of Kibo’s client base choosing to focus on AOV in 2021 to improve overall revenue.

For the full findings, download the report.