How to Select an eCommerce Platform that Simplifies the Complexities of B2B Selling
We’ve created this guide to help B2B businesses understand what capabilities and functions they need from an eCommerce platform to make online selling easier, what questions to ask when evaluating vendors, and when best-of-breed over all-in-one platforms are the better choice. You’ll learn:
- What B2B buyers expect in their digital buying journeys
- Does headless have a home in B2B commerce?
- The 13 core B2B eCommerce platform functions that make selling online easier
- The importance of platform architecture in the selection process
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Choosing an eCommerce platform has never been more complicated.
While many B2B companies have invested in eCommerce websites, it’s no longer enough to simply have a transactional site. B2B companies need to think beyond the cart and check out and consider how to deliver an exceptional end-to-end customer experience, including advanced search capabilities, account management tools, and more.
Powering these experiences requires an eCommerce platform that can solve for B2B-specific use cases. However, the journey of buying an eCommerce platform for a B2B company has grown complicated and oftentimes frustrating. Each vendor uses their own jargon to define the functions within their platforms, with little to no consistency in the market.
Our B2B eCommerce buying guide will help you find a platform that aligns with your business requirements and simplify the day-to-day management of your eCommerce site.
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Protected: On-Demand Webinar: Forge Ahead or Fall Behind with Forrester
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Watch our on-demand webinar in collaboration with Ignitiv and Coastal Construction Products as we discuss the roadblocks B2B eCommerce businesses often face in modern technology adoption and how similar organizations can and overcome these roadblocks and outpace their competitors.
A Better Way to Buy and Build
What can you do when you start with rich commerce functionality and extend it to differentiate your unique value? Simplify complex commerce today. See how.
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