Modern Product Discovery Solutions Solve for Complex Shopper Intent
Providing rich relevance, especially on matters of modern product discovery, is a hard problem to solve. Even the Googles and Amazons of the world struggle…
Feature Flags Enable Targeted Rollouts and Smoother Rollbacks
We’re excited to announce Feature Flags, a handy way to separate deployments form feature launches on Kibo Personalization.
Planning for 2021 Requires a New (And Potentially Better) Approach
Get your team together and state up front that this planning cycle will be different. Plan for 2023 with goals that everyone can rally behind.
Moving from Tactical Testing to Strategic Experimentation and Personalization
The Kibo Strategy Team details how you can move from tactical, ad-hoc testing to a planned experimentation and personalization program.
Millennials and Gen Z Report: 2020 Trends and COVID-19 Shifts
The 2020 edition of Drapers’ data-led consumer research report delves into the consumer mind of Millennials and Gen Z shoppers.
Omnichannel Strategy: 5 Steps to Achieving Omnichannel Personalization
While each phase of personalization can vary depending on where you are in your omnichannel strategy, there are some patterns to follow.
4 Challenges in International Branding
Globalization has ushered in 4 main challenges in international branding companies must overcome to create a superior customer experience.
What Is 1-to-1 Personalization?
1-to-1 Personalization describes the practice of delivering a unique, optimal digital experience for each customer using all available data.
Kibo Announces Ecommerce Quarterly Benchmarks for Q2 2020
Our clients saw volume shift across mobile and desktop with increased conversion rates as more people used digital channels to shop during the COVID-19 pandemic.
How Retailers Can Increase ROI From Curbside Pickup and Click-and-Collect
Both upsell and cross-sell strategies can still work for retailers with the right contactless order fulfillment strategy.