Providing rich relevance, especially on matters of modern product discovery, is a hard problem to solve. Even the Googles and Amazons of the world struggle…
We’re excited to announce Feature Flags, a handy way to separate deployments form feature launches on Kibo Personalization.
Get your team together and state up front that this planning cycle will be different. Plan for 2023 with goals that everyone can rally behind.
The Kibo Strategy Team details how you can move from tactical, ad-hoc testing to a planned experimentation and personalization program.
The 2020 edition of Drapers’ data-led consumer research report delves into the consumer mind of Millennials and Gen Z shoppers.
While each phase of personalization can vary depending on where you are in your omnichannel strategy, there are some patterns to follow.
Globalization has ushered in 4 main challenges in international branding companies must overcome to create a superior customer experience.
1-to-1 Personalization describes the practice of delivering a unique, optimal digital experience for each customer using all available data.
Our clients saw volume shift across mobile and desktop with increased conversion rates as more people used digital channels to shop during the COVID-19 pandemic.
Both upsell and cross-sell strategies can still work for retailers with the right contactless order fulfillment strategy.