Omnichannel is the goal, but where do retailers stand?
Together with Astound Commerce, we performed a mystery shopping study on a group of 30 mid-market and Tier 1 retailers to assess the overall buying experience from online to in the store.
The omnichannel roadmap will continue to evolve, and different retailers are in varying stages of adoption. As the industry starts to focus more on how omnichannel technology influences the customer experience, it’s become important to see how far retailers have come, and where they currently stand.
Explore this study to learn:
- Where retailers drop the ball regarding inventory visibility
- If you beat out the competition with basic personalization strategy
- The surprising truth about price matching