Future-Proofing Your B2B Business: Digital Transformation vs Migration

Playing Catch-Up In a Digital World

Join Kibo Commerce, the leading unified commerce provider, User Conversion, the conversion optimisation agency, Brakes, the leading wholesale foodservice supplier, and Travis Perkins, the UK’s largest builders’ merchants, for a spirited conversation on digital adoption and adaptation in a post-COVID world.

There is no ‘return to normal’; the pandemic exposed many businesses for their lack of digital-centricity. Now at the tail end of the quick-response stage, B2B companies will need to determine what newly adopted digital solutions worked, what’s here to stay, and if it’s too late for some.

  • How B2B brands are using digital transformation to influence the entire buyer journey
  • Is digital transformation happening too slowly?
  • Are those businesses who have a transformation program delaying the inevitable—that the change has to be at the core of the business?

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