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The flexibility offered to today’s customers makes it more complex for retailers to manage customer interactions and support internal business processes. Every customer touchpoint – from the front-end commerce experience to back-end systems, such as order management, fulfillment and returns management – must work in concert to ensure a delightful, “white glove” customer experience.
For retailers, white glove service means treating every customer as a VIP at every touchpoint. This requires in-depth knowledge of a customer’s interactions so retailers can provide highly personalized product selections and services. In today’s highly competitive retail environment, impeccable, white glove service can be a key point of differentiation from competitors.