How to Personalize for B2B? Focus on Buyer Roles.
As B2B eCommerce surpasses the $1 trillion mark for annual sales, more and more companies are vying to win their share of the revenues. To…
Why Double Down on Personalized Commerce? A Q&A with Eric Rosado, VP of Product
Last week, the Kibo team announced that we have entered into an agreement to acquire Monetate, a leading customer-focused personalization platform. This news comes only…
5 Ways to Take Online Personalization In Store
The impact of personalization is most typically measured through online performance. But tailored offers can also be used in stores to transform offline shopping experiences….
How to Win New Business by Embracing Returns
Given the circuitous nature of the shopping journey, merchants no longer view online abandoned carts as a dead end, but rather a frequent waystation between…
3 Tips to Maximize B2B Buyer Retention
As B2B vendors upgrade offerings to bring their Web experiences up to par, much of the focus is on the early stages of the buyer…
Making the Most of Visual Content for eCommerce
There’s no question that visual content is ascendent. Video content is forecast to make up 71% of all Internet traffic by 2022. Instagram, Snapchat, and…
Getting the Most from Your eCommerce Product Pages
Product pages do a lot of heavy lifting on omnichannel eCommerce sites. They serve as landing pages in paid and organic search results and on…
Why Ship-from-Store Should Be High on Your Holiday Wish List
When retailers can ship online orders directly from local store locations, it not only fills an important customer demand for quick fulfillment, it also increases…
Beyond Abandoned Cart: 3 Overlooked Email Automation Triggers
Email personalization is now widespread – but still shallow. While 71% of U.S. marketers report sending some form of personalized messaging, according to eMarketer, 39%…
Online B2B Marketplaces: Beat Them or Join Them?
Online transactions are on course to make up nearly half of all business buying by 2020; as B2B grows, so does the activity on third-party…