How to Promote O2O Beyond the Product Page
Today’s path to purchase criss-crosses the online/offline divide multiple times en route to order completion. In order to showcase their options to serve shoppers, merchants…
3 Ways Website Personalization Helps Highlight B2B’s Unique Strengths Online
In recent years, B2B companies have been advised to adopt tactics like website personalization from the world of B2C retail if they want to thrive…
O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media
As online mobile shopping grows, omnichannel retailers should take advantage of social media’s dominance to promote the benefits of online to offline commerce. Mobile devices…
All Talk, No Action? 4 First Steps to Win at Voice Search
If Santa brought you or someone you know a “smart speaker” for Christmas, you’re not alone. Use of Amazon Echo and Google Home devices is…
Takeaways from NRF Big Show & Expo 2019
This year’s National Retail Federation event promised to be the biggest yet, and they did not disappoint. The Kibo commerce crew was in full force,…
Capitalize on Holiday Momentum to Thrive in an Uncertain 2019
Early reports indicate the holiday season has been a blockbuster. After a successful start to the season with strong gains during Cyber Week, new data…
Making the Most of Holiday Return Season
Merchants may dread the surge of returns that inevitably follows the holiday season – but with a combination of transparency and omnichannel savvy, they can…
Cyber Week Takeaway: go all in on omnichannel … or go home
As the holidays enter the final stretch, strong results from the season’s peak week show that merchants must go all-in on omnichannel implementation to meet…
5 Keys for Re-Engaging Holiday Shoppers In 2019
So far, the holiday season is exceeding expectations, with overall retail spending on track to grow more than 4% year over year, and online sales…
Gold Mine or Minefield? How Manufacturers Can Succeed With Online Marketplaces
With the holidays approaching, online marketplaces have a potential for unprecedented reach and revenue through eCommerce. Manufacturers building direct-to-consumer channels online may be tempted to…