Kibo’s Q2 2022 Ecommerce Quarterly Report Shows Greatest Increase in AOV over the Past 12 Months from Social Channels

September 1, 2022
 

The latest edition of Kibo’s Ecommerce Quarterly Benchmarking Report covering Q2 of 2022 is now available for download.

In this latest report, we saw some interesting trends, which will be important to continue to watch as we feel the impacts of inflation and price increases and how that plays out worldwide. Also, we were intrigued to find that the greatest increase in AOV over the past 12 months came from Social channels, illustrating the growing role of social commerce in retail.

The Q2 2022 Ecommerce Quarterly Benchmarks report helps retailers assess how their own KPIs (key performance indicators) stack up against their peers across the following metrics:  

  • Sessions  
  • Bounce Rate  
  • Average Page Views  
  • Cart  
  • Abandoned Cart  
  • Conversion Rate 
  • Average Order Value 

Kibo analyzes billions of customer sessions across a sample of 250+ retailer brands worldwide to interpret this data and set benchmarks across regional data from United States, Great Britain, EMEA, and other.  

4 Key Findings from this Report:  

  • In Q2 2022, despite a decrease in shoppers using tablets, mobile shopping continues to drive most traffic, 68% overall.
  • Bounce rates are up slightly, by 4% over Q1 2022 and by 5% over the past 12 months. This increase in bounce rate is most pronounced in Asia/Africa/Latin America, which saw a 7% increase in bounce rate over the past year.
  • Conversion rates are down by 8% over the past 12 months. However, QoQ we see slight gains in conversion rates across all regions.
  • The greatest increase in AOV over the past 12 months came from Social channels.

Download our latest report and check out the full impact that Q2 2022 had on our customers.

Q2 2022: Ecommerce Quarterly Benchmarks Report

Download Here