Feature Flags Enable Targeted Rollouts and Smoother Rollbacks

October 15, 2020
 

Getting a feature launch just right is tricky. Product owners, developers, and marketers have to work in harmony to align launches with code changes and any communications or PR as they roll things out on the live site. If the plan is too complex, the risk could outweigh the reward. Any new feature release can create an avalanche of rollbacks and hotfixes that set new projects back and create unneeded stress. These new feature release problems slow down site evolution, and can hurt a business along the way. We’ve experienced it ourselves. But for our clients in commerce, every minute costs real money and so the problem is amplified significantly. That’s why we’re particularly excited to announce Feature Flags, a handy way to separate deployments from feature launches on Kibo Personalization.

Launch Without Breaking Anything, Not Even a Sweat

Feature Flags allow your development team to turn various features on and off in your production environment for a percentage of your overall traffic without requiring a release cycle or, more importantly, a rollback.

Feature Flags improve communication and launches across teams. What’s more, they help marketers control how they release new features and roll back at any time. And this makes it easy to release more complex elements and more frequent updates, and evolve a site to meet customer expectations more quickly. Feature Flags can:

  • Improve Communication – Remove dependencies between deployment and feature releases. Developers can work on features as part of the standard process whenever they’re ready, and then they can easily be accessed and rolled out by marketing.
  • Move Faster With Less Risk – Once a feature has been created, marketers can roll it out, and roll it back, easily. It’s also easy to test with small audiences to see if the new feature performs as planned.
  • Tackle More Releases – With a smooth process that works for every stakeholder, it’s possible to develop more, release more, and learn more quickly without risk.

Feature Flags Work for Everyone

Feature Flags allow developers to separate deployments from feature launches, letting product teams take control of the launch schedule while reducing risk via immediate roll-backs using an easy-to-use audience toggle.


Feature Flags allows marketers to toggle from 0%-100% rollout for set percentages of the customer base. Easily branch out code to separate new releases from existing code base as needed.

Feature Flags sit within the Kibo Personalization Platform with an Accessible UI. Since it’s also cloud-based, features can easily be uploaded remotely. With Engine APIs and a list of SDKs, there’s no limit to what can be done.

Contact us today to get started with Feature Flags. It will boost your ability to create personalized site experiences faster and more easily without the stress.