- No constraints on the design of your front-end shopping experience
- Endless customization to fit your business needs
- Front-end changes don’t affect back-end functions
Headless commerce is a digital commerce strategy and platform architecture that decouples your digital platform’s front-end (what your customers and store associates see) from the back-end (where the data live and transactions occur).
This allows your developers a ton of freedom to create custom shopping experiences across cutting-edge channels like voice assistants, wearables, and smart appliances as well as more traditional channels, like social media, text, marketplaces, call centers, and more.Learn More
In its strictest form, a headless approach to commerce bypasses many aspects of a comprehensive eCommerce platform in order to let your developers create customized customer experiences. This strategy has multiple tradeoffs that need to be thoughtfully considered.
Kibo gives you the most valuable advantages of headless commerce without the drawbacks that come from building a front end from scratch. We take a hybrid approach to headless commerce, allowing front-end and back-end communication while providing the tools marketing and merchandising teams need to handle their side of the business.
Kibo eCommerce, part of our Unified Commerce Cloud platform, is built API-first and on a microservices model that supports headless commerce strategies while also giving your digital commerce teams a best-in-class eCommerce front end.Learn More
Some retailers “go headless” because they want to add robust, customized CMS-driven experiences for their customers. Many others, however, pursue a headless approach as a step on a larger path of digital transformation. These companies are carrying along technical debt – like legacy on-premise or privately-hosted platforms – that have accumulated over years. For these retailers, decoupling the front- and back-ends of their eCommerce system is a less disruptive option than a full replatforming.
If this sounds familiar, then Kibo can help you transform your business and tech stack incrementally, by securely integrating with and connecting your various technologies, regardless of whether they’re third-party or homegrown. This way you can offer a “functionally unified” experience while incrementally modernizing your entire tech stack.
With Kibo’s API-first platform, you can give your customers the ability to place orders on other platforms such as mobile apps, social media, AR/VR experiences, appliances and wearables, or marketplaces (like eBay or Amazon) and feed those orders directly back into your system for processing.
Regardless of where your products are sold, the Kibo Personalized Cloud Commerce platform lets you manage all your products and inventory in a single catalog. Updates to your catalog will be updated on outside platforms as the API calls come in.
Because there’s no traditional front end, most headless commerce architectures are very developer-centric, which leaves your day-to-day business users largely out of the equation. But with Kibo, everybody wins.
From stores to airport kiosks to Instagram, retailers are all looking for innovation that puts them front and center when consumers are browsing. With Kibo’s API platform, retailers can effectively stay top-of-mind with customers, no matter the platform.