How Brands Can Respond to New Trends and Challenges
Our CPG Guide provides a bundle of responses Consumer Packaged Goods (CPG) and soft goods brands, such as food & beverage, can use to meet new CPG trends in customer behavior and maximize personalized customer experiences—come what may.
Experts forecast that 59 percent of U.S. consumers will buy some or all of their groceries online this year. With subscription boxes on the rise and 5G tech promising that household refrigerators will soon be placing orders to restock themselves, the food industry is shifting. Food eCommerce is gaining momentum among consumers for its convenience and fulfillment flexibility. But the challenges to capitalizing on this potential are steep – requiring specialty food retailers to unite previously disparate silos of online and offline operations.
Drive Demand for Grocery Items at Peak Freshness – And Highest Margin
Grocers have vast inventories that fluctuate seasonally. To keep stock rotating at peak freshness, you need to effectively merchandise, promote, and recommend items that bring the highest margins while maximizing turnover.
Providing an In-Store Gifting Experience Online
Creating personalized gift baskets and bundles is an extremely valuable part of the in-store experience for specialty food retailers. You need an eCommerce solution that can convincingly digitize this experience for your online customers.
Challenging and Time-Sensitive Shipping Requirements
Specialty food retailers need to leverage every delivery method under the sun – a particular challenge given perishable items and regulations around alcoholic beverages. Your eCommerce solution needs to play well with your shipping and fulfillment systems in order to get your products delivered on time.
Digital sales by the numbers
Food & Beverage
U.S. consumers will buy some or all of their groceries online in 2019
Year-over-year growth in online grocery sales in 2019
Consumers have used buy-online-pick-up-in-store (BOPIS) in the past six months
The Facts about Digital Food and Beverage Sales
Fresher. Faster. More Convenient.
The Truth Behind Food eCommerce
Capitalizing on Food eCommerce’s Recurring Revenue Model
With consumers turning to food eCommerce to repeatedly order items they’ve purchased before or purchase on a regular schedule, specialty food retailers need to capitalize on potential for recurring revenue. By offering recommendations based on individual preferences and automating payment and fulfillment routines, they can deliver just that.
Kibo’s eCommerce solution provides specialty food retailers with access to flexible payment solutions in which merchants can convert more shoppers with a painless checkout and payment process. AI-powered personalization helps customers fill their carts faster while configurable customer accounts let you deliver a faster checkout experience by saving shipping, billing, and payment information for registered shoppers.
Sell more. Wherever your customers are.
Shoppers are busier than ever and are increasingly looking to it easier to buy the products they use every day. That means food and beverage retailers need to support multi-channel orders (online, in-store, mobile, marketplaces, etc.), payments, and shipments of staple products. Faced with a future where refrigerators will place orders to restock themselves, it’s essential to iron out replenishment execution now as part of an omnichannel strategy.
The Kibo Personalized Commerce Cloud platform supports a wide array of multi-channel commerce strategies. Sell to stores or directly to consumers on the same platform, via mobile, desktop, call center, or wherever you receive orders. Our API-first architecture ensures that you can sell your products no matter where your shoppers are.
Ensuring Fulfillment Efficiency in Food eCommerce
As specialty food retailers go increasingly digital, they need to factor in complex business rules, timelines for delivery of perishable goods, and regional freight availability to make sure they present the right shipping and pickup options to shoppers. This requires real-time integrations on the back and a front-end interface that clearly describes costs and benefits.
The order management capabilities native to our Personalized Commerce Cloud platform make it easy to implement the fulfillment models that suit today’s business needs, with the option to add new capabilities as you grow.
next level digital food and beverage sales
Fill out the form and connect with one of our specialists to see how Kibo can help you take your digital food and beverage sales to the next level.
Take Your Food Salesto the Next Level
Food and Beverage Brands
A FEW KIBO CLIENTS
Specialty Food Retailers Serve Food eCommerce Convenience with Kibo