B2B/C Omnichannel Digital Commerce

Use Cases

B2B/C Omnichannel Digital Commerce

A composable commerce solution to manage the back-end and front-end commerce functions of multi-businesses without compromising technical freedom

Kibo B2B and B2C Shared Servicea

Multiple Sites, One Platform

Instantly create & manage multiple sites from a single admin console, usable by both technical and non-technical teams to innovate without limits.

  • Mirror the in-store and online experience by enabling store-level pricing and catalogs.
  • Eliminate the burden of managing multiple channels with automated workflows & processes, pre-built integrations, and reliable solutions.
  • Provide a holistic view of business performance across channels to facilitate better visibility and data-driven decisions.

Manage D2C & B2B Channels With Ease

Kibo powers Jelly Belly’s two Direct to Consumer websites and two B2B websites, along with several international content sites and web-based tools for partners, both domestic and international.



Kibo has the API connectivity and flexibility so that my developers are free to build out the business logic that we need. Kibo provides 80% of what we need OOTB, and we can build the rest.

My advice for growing DTC brands is to make  sure  that  the  platform  you  choose  is  flexible  enough to handle your business requirements now and in the future.”

-Brandon Finch, VP of Global eBusiness

Kibo’s Commerce Capabilities

With Kibo’s Multi-Site Management Capabilities Brands Can:

  • Build multiple sites that leverage the same set of commerce capabilities from a single admin console, usable by both technical and non-technical teams to innovate without limits.
  • Holistically manage inventory, orders and fulfillment across channels utilizing the same data model, microservices and UI as eCommerce and Subscription capabilities.

Explore Kibo Multi-Site



Increase in B2B Site Traffic


Increase in Conversion Rate


Increase in Mobile Revenue

Product Fitment

The French Toast “Shop By School” Experience

French Toast sells apparel for the family and uniforms for hundreds of different schools.  French Toast needed to ensure a way for their site to parents the right school uniform for their child, with the correct school pricing and extras like embroidery only on allowable garments.

With Kibo, French Toast Enables Shoppers to:

  • “Shop By School” by inputting a school code, name, or zip code to find their respective school
  • Upon selecting a school, shoppers see a category page with only products and prices relevant to their school
  • Products are assigned to schools in the allowable colors for specific size ranges to ensure shoppers buy the correct garments
  • ​Visualization allows shoppers to see the embroidery on a garment before buying only for allowable garments
  • School items are separated from non-school items in the cart and at checkout to allow for single orders to be placed without confusion of what items are school approved

Bring The B2B & B2C Store Experience Online

Known as “The Helpful Hardware Place,” ACE Hardware is one of the largest retail franchises in the world.  Ace has over 5,000 stores globally with the majority of those stores independently owned. Each store sets it’s own pricing and has localized promotional strategies delivered online, in miliseconds.

ACE also offers B2B accounts to contractors with specialized pricing, product details and B2B fulfillment options.  Both the B2C and B2B experiences are managed in Kibo in a single platform.

1.2B Unique Product Prices Delivered to B2C Customers in Miliseconds

In an effort to bring the localized store experience online, Ace Hardware delivers real-time store-level pricing, promotions and inventory availability based upon the customer’s geo location.

Kibo API extensions deliver Ace’s store-level information in miliseconds in search results, and on category and product pages across 5000+ locations and 1.2B unique product pricing records without risk to load on the system.

Multi-Site For Franchises:

  • Leverage the same B2C catalog and pricing engine to manage B2B price lists  based on segment, location, account and more
  • Give stores access to the both B2B and B2C catalog, pricing, and promotions user interface regardless of franchise agreement technical specifications
  • Extend inventory and fulfillment data to the digital storefront for B2B/C  in-store pick-up, predictable jobsite delivery times, and last-mile fulfillment options

Composable Commerce without Compromise

Well-Choreographed Commerce Designed to Operate Together and Independently

Whether you need to overhaul your entire commerce tech stack, or simply modernize a key area of functionality, Kibo’s solutions will help you rapidly adapt to customer needs and market dynamics. Purchase and deploy Kibo solutions as modules, solutions, the full platform, or any combination of the two to meet your current and future needs

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Retailers with B2B Buyers

Mix business with shoppers in-store.

Many retailers face the challenge of serving both B2C shoppers and B2B accounts in physical stores. Kibo can help you manage accounts, inventory, and fulfillment across business models online and in-store to ensure a seamless experience no matter where customers start and complete their purchase.

Different Business Models, Different Fulfillment Strategies

Give B2B and B2C customers a delivery experience that meets their needs.

B2B and B2C require different fulfillment strategies to meet customer needs. Set up different fulfillment workflows, order routing rules, and fulfillment options for each website.

Use Case

Getting Inventory Where Customers Want It: Ship to Store

Leading retailers are using Kibo to offer customer-centric experiences by unlocking inventory across their network.

Configure unique business rules to drive intelligent order routing and allocation of inventory to support customer demand. Support store associates during the fulfillment process of store orders.

Core Commerce Expanded

Kibo is the only modular commerce platform supporting experiences that span Order Management, eCommerce, and Subscriptions making it easier to use data across systems to deliver complex customer experiences.

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Kibo Order Management

Build customer trust with a seamless view of inventory availability in real-time. Segment and allocate inventory to drive operational goals like inventory balance. Reduce cost of shipping or split order to meet demands with order routing and meet your goals with extensibility and custom data logic.

Discover Kibo Order Management

Subscription Commerce icon

Kibo Subscription Commerce

Manage end-to-end subscription commerce for digital and physical products and services with more flexibility than traditional recurring billing systems.  Support multiple subscription types, billing plans, complex pricing, and discounts, and order visibility and control in a single platform.

See Kibo Subscription Commerce

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Kibo eCommerce

Kibo eCommerce simplifies large catalogs, inventory visibility, hybrid business models, unique promotions and discounts requirements, and more. Build and scale your business with a platform that offers efficient workflows, instant usability, and rich customer experiences in a single UI.

Discover Kibo eCommerce

Use Case

Inventory & Search Work In Unison

Nothing more frustrating for a shopper than spending time searching for the perfect product only to find out it’s out-of-stock at checkout.

With Kibo, inventory data and search operate in unison, so shoppers only see items that are in-stock and purchasable. See how retailers like ACE Hardware are using Kibo to deliver effective search experiences and boost product discovery.

Unified commerce

Discover the Modular Approach to Unified Headless Commerce Technology

Modern, microservices-based, API-first technology powers our unified headless commerce platform. See how Kibo can change the way you deliver unified customer experiences.


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