Making the Most of Visual Content for eCommerce
There’s no question that visual content is ascendent. Video content is forecast to make up 71% of all Internet traffic by 2022. Instagram, Snapchat, and
Getting the Most from Your eCommerce Product Pages
Product pages do a lot of heavy lifting on omnichannel eCommerce sites. They serve as landing pages in paid and organic search results and on
Beyond Abandoned Cart: 3 Overlooked Email Automation Triggers
Email personalization is now widespread – but still shallow. While 71% of U.S. marketers report sending some form of personalized messaging, according to eMarketer, 39%
Online B2B Marketplaces: Beat Them or Join Them?
Online transactions are on course to make up nearly half of all business buying by 2020; as B2B grows, so does the activity on third-party
Millennials want to visit stores. Really! 5 ways to improve store experience
Millennial stereotypes suggest they do everything on their phones, but in truth they still favor stores as much as other generations – if merchants provide
GDPR Requirements: Why Merchants Should Stay Ahead with Privacy Practices
Last year marked the start of a new wave of digital privacy regulation that has now reached U.S. shores. To successfully navigate the changing tides,
O2O: 4 Easy Ways To Drive Online to Offline Store Visits Via Social Media
As online mobile shopping grows, omnichannel retailers should take advantage of social media’s dominance to promote the benefits of online to offline commerce. Mobile devices
All Talk, No Action? 4 First Steps to Win at Voice Search
If Santa brought you or someone you know a “smart speaker” for Christmas, you’re not alone. Use of Amazon Echo and Google Home devices is
Making the Most of Holiday Return Season
Merchants may dread the surge of returns that inevitably follows the holiday season – but with a combination of transparency and omnichannel savvy, they can
Cyber Week Takeaway: go all in on omnichannel … or go home
As the holidays enter the final stretch, strong results from the season’s peak week show that merchants must go all-in on omnichannel implementation to meet