In 2015, investment firm Vista Equity Partners recognized an opportunity in the e-commerce market and sought to create a new company that could offer an innovative solution to the market. In December 2015, Vista acquired MarketLive and Shopatron, and combined those with a third acquisition, Fiverun, the following month. This company was then united together as Kibo.
With the launch of Kibo in 2016, Vista created a unified omnichannel commerce solutions organization with the goal of being the go-to solutions for all of a business’s selling and fulfilling needs. Since partnering with Vista, Kibo has enhanced its focus in innovation for the retail and commerce sectors. In 2020, the company’s Certona and Monetate offerings were named as leaders in the 2020 Gartner Magic Quadrant for Personalization Engines.
When the launch was announced, Founder, Chairman and CEO of Vista, Robert F. Smith, emphasized the opportunity for continued expansion, stating “As the unique capabilities of Fiverun are added to the proven capabilities of MarketLive and Shopatron, we see a tremendous market opportunity for continued expansion toward a unified, omnichannel commerce solution. We’ve created something new in Kibo, and it launches … as a formidable force that we’re committed to advancing and building in the years to come.”
About Vista Equity Partners
Founded in 2000, Vista Equity Partners invests in enterprise software, data and technology companies. Vista’s network of companies is comprised of industry leaders across different markets. The firm works closely with each of its companies to collaborate, refine and optimize their strategy in order to help them achieve their goals. Through a range of investment strategies including private equity, permanent capital, credit and public equity investment, Vista has delivered on commitments to investors for over two decades.
With offices in Austin, Chicago, Oakland, New York and San Francisco, Vista is committed to giving back to the communities in which they live and work. Working with charitable organizations that reflect its values of entrepreneurship and innovation, Vista understands the value of inspiring the next generation of technologists. Vista has worked with Code.org as a regular host of the “Hour of Code” events and Girls Who Invest, of which Vista has been the leading sponsor since its inception.