Sporting Goods Brand Achieves  21% Increase in Total Revenue  with Composable Commerce

Sporting Goods Brand Achieves 21% Increase in Total Revenue with Composable Commerce

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Increase in Average Order Value


Increase in Revenue


Increase in Site Traffic


Improvement in Server Connection Time

Company Overview

About Sporting Goods Brand

Our client, a leading Sporting Goods Brand, understood that gear plays a critical role in an athlete’s success. With a rich history and a commitment to excellence, the company set out to reimagine the omnichannel shopping journey so customers can find exactly what they need.

Online order delivery
Wall of sneakers

The Challenge

Monolithic Commerce Platform Stagnates Growth

Like many businesses during the pandemic, Sporting Goods Brand faced new complexities in scaling its digital operations to meet consumer expectations. But, the company’s monolithic commerce platform came with its own set of challenges that stagnated the company’s online growth:

  • Poor Scalability to support business, risking disruptions in the customer experience
  • Lacked the extensibility to add new features and functions without damaging system interdependencies.
  • Needed an integration between Emarsys customer data platform and eCommerce platform to ensure data integrity.

The Solution

Solving Complex Business Challenges with Kibo’s Composable Commerce Platform

Realizing that a composable commerce solution was what the company needed to solve its complex business challenges, the Sporting Goods Brand chose Kiboʼs eCommerce and Order Management solutions for its microservices architecture, depth of out-of-the-box functionality, business-friendly UI, and extensibility.

Sporting Goods store

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