Order Management
For European enterprise retail
Your orders shouldn't cost more to fulfil than they cost to win.
Split shipments, missed delivery windows, manual routing decisions, and inventory blind spots are costing European enterprise retailers millions in avoidable fulfilment costs. And there is a problem hiding in plain sight that makes all of it worse.
A shopper clicks a link from Instagram, TikTok, or an AI recommendation. They arrive at your product page at the highest possible moment of purchase intent: already decided, already influenced. The page says: Out of Stock. No availability date. No alternative. Dead end.
A retailer should never serve a blank wall to a customer who arrived at high intent. The technology to prevent it exists. Not using it is a choice with a measurable revenue cost.
Kibo Named a Leader in The Forrester Wave™:
Order Management Systems, Q1 2025
Kibo is named a Leader in the Forrester Wave™: Order Management Systems, Q1 2025. Download the full report to see how Kibo was evaluated across strategy, current offering, and market presence — including scores for inventory management, fulfilment flexibility, and AI-readiness.
“63% of European consumers say a failed delivery promise means they will not shop with that brand again.”
— PwC European Consumer Insights
167%
Return on investment (ROI)
$8.0M
Net present value (NPV)
$6.5M
Incremental profit from KIBO OMS
<6mo
Payback period
Source: The Total Economic Impact™ of Kibo Order Management System, Forrester Research, October 2025 Full study: kibocommerce.com/resource-center/forrester-total-economic-impact-oms/
The Problem
The European fulfilment gap
Across the UK, Germany, France, and the rapidly growing Central and Eastern European markets, the gap between the delivery promise retailers make at checkout and the experience customers actually receive is one of the most expensive problems in retail. It shows up in carrier invoices, refund rates, customer service volumes, and churn. Rarely in a single line on a P&L, which is exactly why it persists.
The split shipment spiral
An order that should ship in one box leaves from three locations. Three carrier charges. Three delivery windows to manage. Three chances for one of them to fail. Under the EU's Corporate Sustainability Reporting Directive, split shipments are now a reporting liability as well as a cost one.
Dead ends kill high-intent revenue
A shopper who clicks through from social or an AI recommendation and hits an out-of-stock page with no availability date is a lost sale at peak intent. This is not a content problem. It is an OMS and inventory problem, and it is entirely solvable.
Routing logic that has not kept up
Legacy OMS systems route orders based on rules written years ago. They do not account for carrier rate changes, store capacity, inventory age, or dynamic last-mile options. Every day they run, they are leaking margin.
The Solution
Intelligent routing. Real-time
inventory. Every fulfilment method.
KIBO’s Order Management System provides unified order orchestration across all sales channels, eliminating inventory data silos and optimising how every order flows through your fulfilment network.
Real-time inventory visibility
A unified view of inventory across every warehouse, distribution centre, and store location, including future Available to Promise (ATP) visibility. When stock is unavailable today, the exact date it will be available is shown directly on the product page. "Available from 14 June" is not a consolation. It is a conversion tool.
Intelligent rules-based routing
KIBO evaluates every order against a configurable hierarchy of routes, scenarios, and filters (geographic proximity, inventory levels, location capacity, carrier costs, and custom business rules) to automatically assign the optimal fulfilment location for every order, every time.
Every fulfilment method from one platform
Ship to Home, Buy Online Pick Up In Store (BOPIS), Same-Day Delivery, Curbside. KIBO supports every fulfilment strategy from a single orchestration layer, with routing intelligence that automatically matches each order to the right method.
Shipment consolidation built in
KIBO's consolidation logic actively sources all items in an order from the minimum number of locations, reducing split shipments, cutting carrier costs, and improving the customer experience simultaneously.
Location-level capacity management
Set daily order thresholds per location so your stores are never overwhelmed by online fulfilment volume at the expense of in-store service. KIBO automatically reroutes when a location reaches capacity.
Returns routing built into the OMS
Reverse logistics are not an afterthought. KIBO's routing intelligence extends to returns — determining where returned items should go for inspection, restocking, or disposal based on return reason and product condition.
The European fulfilment landscape is
uniquely demanding. KIBO is built for it.
Sustainability
CSRD and the split shipment problem. The EU's Corporate Sustainability Reporting Directive requires large retailers to track and report environmental impact. Split shipments mean excess packaging and excess miles. KIBO's consolidation logic is simultaneously a cost reduction and a sustainability intervention. Measurable on both your carrier invoice and your CSRD report.
Shopper Behaviour
BOPIS acceleration across UK and France Click-and-collect accounts for a significant and growing share of online orders in both markets. Legacy OMS systems struggle to manage BOPIS alongside ship-to-home from the same inventory pool. KIBO handles both from a single routing strategy.
Growth Markets
Cross-border last-mile into CEE Poland, Czech Republic, and Romania are Europe's fastest-growing ecommerce markets. Retailers serving these markets need routing intelligence that accounts for cross-border carrier costs, customs complexity, and delivery time variability. This is all configurable within KIBO's routing attributes.
What intelligent order management
actually changes.
Without
- Orders routed on outdated rules regardless of real-time conditions
- Split shipments driving up carrier costs and packaging waste
- Out-of-stock page with no availability date, dead end for high-intent shoppers
- Delivery promises made without real-time inventory visibility
- Stores overwhelmed by online fulfilment volume
- B2B SLA obligations managed as exceptions to the standard process
With
- Every order routed against live inventory, capacity, carrier cost, and business rules
- Consolidation logic minimises locations per order automatically
- Real-time ATP with availableDate displayed on page, dead ends become conversion opportunities
- Real-time ATP visibility before the promise is made at checkout
- Daily order thresholds per location with automatic rerouting when capacity is reached
- Customer attribute-based routing ensures priority accounts always fulfil to SLA
See the routing engine work in real time.
Talk to a KIBO expert and see intelligent order routing applied to a real scenario from your fulfilment network, including what happens when a product is out of stock. Bring your most complex routing challenge.
Our EMEA team responds within one business day (GMT/CET)
Explore KIBO
One platform. Every channel. Every market.
Promise accurately. Fulfil anywhere.
Open AI, not locked in.