Enhanced customer experience includes design inspiration and streamlined purchasing for lighting professionals and homeowners
Dallas, Texas (February 28, 2017) – Kibo, the world’s leading cloud-based unified omnichannel commerce platform, and VOLT® Lighting, the leading factory-direct lighting manufacturer, today announced the launch of VOLT® Lighting’s new website powered by the Kibo eCommerce solution and implemented by Echidna. Their enhanced site offers an optimal digital experience for customers, making landscape lighting easier to research and purchase for both homeowners and lighting professionals.
As their second branded eCommerce site to launch with Kibo, VOLT® Lighting is utilizing the latest technology and capabilities, including:
- Fully searchable website to quickly connect visitors with rich content including products, articles, how-to videos, photos and documentation
- Quick reorder function for repeat customers
- Stunning photo and design gallery to showcase projects by homeowners and lighting professionals with links to lighting products used in each photo
- Build Your Own System tool with step-by-step instructions for the lighting novice to create a complete lighting system in a single sitting
- Capability for customer to ask questions about specific products on the website and to interact with VOLT® through a new community forum
- Customers can now begin shopping on one device and complete their purchase on another
“VOLT® has had a successful eCommerce program for many years, but we were quickly outgrowing our platform and required a more advanced solution to create a unique digital experience for our customers,” says Andrew Krasner, Director of E-Commerce & Marketing, VOLT® Lighting.
Designing and selecting landscape lighting systems can be a complicated process, especially for the homeowner installing their first project. Voltlighting.com needed to provide the tools and advice to simplify and streamline this process, allowing customers to find inspiration, learn techniques, quickly locate products, and successfully install their lighting vision.
“In order to provide this experience, we knew we needed a SaaS solution that could scale with our growing business and provide an architecture to build advanced features and tools,” continues Krasner. “Kibo well suits our growing business with its integrated and API-first structure. We have been live with the site for just over a month. Since implementing the new site we have seen a significant uptick in conversions and have received positive response from our customers. We attribute this to an improved user experience.”
With the new site, customers can now interact with the VOLT® brand beyond shopping for a product. The new design gallery allows customers to showcase completed designs and give others inspiration for their next landscape lighting project. These projects have a life beyond the website, as the site provides social actions to each project, allowing viewers to pin, tweet, or share the inspiration on their favorite social sites.
“Kibo is excited to bring VOLT® Lighting’s vision to life of providing streamlined lighting design and purchasing tools in an interactive and engaging brand experience,” says Jason Wallis, SVP, Strategic Architecture for Kibo. “Kibo’s extensible APIs and a great partner ecosystem are part of what allow our customers to have control over every aspect of their site and customize to fit the unique needs of their customers. We are pleased to see they are already seeing positive results and look forward to helping VOLT® grow their eCommerce initiatives.”
To experience VOLT® Lighting’s new eCommerce site, visit voltlighting.com.
For more information about Kibo, visit kibocommerce.com.