Total Economic Impact Study Reveals Kibo eCommerce Customer Received 144% ROI After Launch
Kibo improves ecommerce conversion rates while enhancing business and technology user productivity
DALLAS — Feb 20, 2018 — Kibo, the world’s leading cloud-based omnichannel commerce platform, today announced the results of “The Total Economic Impact Of Kibo eCommerce” study, a commissioned study conducted by Forrester Consulting on behalf of Kibo. Forrester concluded that Kibo’s set of solutions would likely generate a risk-adjusted return on investment (ROI) of 144 percent, and a payback period of 3.3 months.
The complete November 2017 study is available for download.
Among the benefits highlighted in the Total Economic Impact study were the following:
- Incremental eCommerce earnings – 40% uplift in mobile conversions and the resulting 13% incremental revenue from mobile
- Solution cost model effectiveness – Ongoing costs display a better business value
- Improved user productivity – Tasks that took hours each week are reduced to minutes
- Mobile investment effectiveness – Kibo’s inherent responsive design for both desktop and web allows for discontinued maintenance of two sets of code, updating process and data, and resulted in reallocation of three resources to other value-add activities
- Hardware and software cost avoidance – Reduction of on-premise infrastructure investment
As part of the study, Forrester Consulting interviewed the VP of Technology for a midsize online specialty retailer and Kibo client, who highlighted issues they faced pre-Kibo, their technology selection criteria and goals, and post-Kibo deployment results. Following are the interview highlights:
“We had separate desktop, mobile, and tablet apps that were all handled separately. It became challenging to keep them consistent day-in, day-out. Kibo allows us to consolidate the code, resources, time, and effort. We were able to reallocate 3 people.”
“We can work faster, deploy code faster, update content faster. What took 3 hours per week in the past only takes 5 to 10 minutes now.”
“We selected Kibo for it’s responsive design, native functionality including a CMS, it’s API-based, and the price is effective for what we need.”
Kibo eCommerce is the only leading solution developed in the smartphone and tablet era, with a mobile ready architecture that automatically creates higher converting responsive or adaptive sites from your main site theme. Businesses using Kibo do not have to worry about the latest software version or accessing market-leading features with automatic upgrades needed to stay competitive. Kibo’s platform is designed to help retailers and branded manufacturers work smarter and empower business users to make site updates without IT involvement.
“Kibo eCommerce brings benefits to consumers and business users that no other platform can match,” says Tushar Patel, CMO, Kibo. “Its inherent mobile-first design enables remarkable and seamless digital experiences across all devices. Business users can easily launch promotions, pages and content, enabling agility and cutting development time to minutes and hours rather than days. We believe this independent study by Forrester Consulting validates and quantifies these benefits and the exceptional business value Kibo provides retailers and branded manufacturers.”
Download the study and contact Kibo for more information on unified commerce solutions.
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