Stein Mart launched new website powered by Kibo, to fuel online sales growth and support and support omnichannel initiatives
Dallas, Texas (August 15, 2016) Kibo, the world’s leading Cloud-based unified omnichannel commerce platform, and national fashion retailer Stein Mart (NASDAQ: SMRT), today announced their strategic partnership to launch Stein Mart’s updated website powered by the Kibo eCommerce platform. As part of Stein Mart’s overall omnichannel retailing strategy, the feature-rich and responsive designed site allows Stein Mart shoppers to now have the same experience across all of its retail touch-points, giving customers a more personalized online shopping experience.
“ECommerce is a significant sales-growth opportunity for us driving brand awareness and traffic to our stores. In looking for a new business partner, we wanted an agile platform that would be the foundation for our current and future omnichannel business needs,” said Dawn Robertson, CEO, Stein Mart. “Our online sales increased by 70 percent in 2015 and we expect to continue that trend with the launch of our smart, responsive website. Kibo’s Cloud-based eCommerce solution allows us to scale and evolve our omnichannel business, while also giving our customers an easier path-to-purchase.”
New features on Stein Mart’s redeveloped website include:
- Expanded visual merchandising capabilities for all categories
- Responsive design to accommodate customers’ screen size orientation on various devices
- Optimized SEO for improved organic search
- Easier navigation for searching and shopping
- Simplified, one-page checkout
- Customer ratings and reviews
“We had an extensive checklist of requirements for our new eCommerce site, and the Kibo eCommerce solution was the clear choice that best met our needs,” said Sara Meza, Director of eCommerce, Stein Mart. “Not only are they a good fit culturally, but our omnichannel road map is in line with the capabilities that Kibo offers now and will be enhancing in the future. Kibo has been a strong partner for us, and we have already started seeing improved sales, conversions and customer service since launching on the eCommerce platform.”
“The demands of today’s shoppers are clear; they want retailers to make it easy and convenient to find what they are looking for when shopping online. The Kibo eCommerce platform delivers a superior shopping experience, encourages brand loyalty, and ultimately increases sales,” said Kenneth Frank, CEO, Kibo. “Stein Mart’s forward focused approach will position them to succeed in omnichannel retailing for many years to come. We are thrilled to partner with Stein Mart and look forward to further expanding their commerce capabilities.”
To learn how Kibo can help with your commerce initiatives, click here.
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