Commerce

Kibo to Acquire Certona, Combining Pioneering Personalization with a Robust Cloud Commerce Suite for Retailers and Brands

By joining forces, Kibo and Certona are providing retailers with a more powerful set of solutions to create standout customer experiences and pursuing a shared vision of unified cloud commerce with personalization at its core

DALLAS — February 19, 2019 – Kibo, a leader in cloud commerce, and Certona, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, today announced they are joining forces. The combination brings together Kibo’s robust cloud commerce platform, comprised of both eCommerce and order management solutions, and Certona’s best-in-class personalization platform.

As the market becomes more dynamic and competitive, retailers need individualized ways to build loyalty, drive sales, and streamline their business. The combined company represents a milestone for the future of digital commerce – putting personalization of the customer journey front and center for retailers while also providing flexible, innovative cloud-based commerce solutions. Certona will offer Kibo clients more options for their personalization needs while also leveraging Certona’s immense experience and expertise. Certona clients will continue to enjoy the service and support that they have come to expect while also having unique access to Kibo’s suite of cloud commerce solutions — all while benefitting from the advantages of utilizing a single provider.

“Kibo is dedicated to partnering with our clients to provide retailers with robust commerce solutions, which enable them to deliver outstanding consumer experiences. To that end, we also believe those experiences are more powerful and compelling when they are personalized to the needs of the consumer,” said David Post, CEO, Kibo. “To prepare our clients for what’s to come in commerce, we looked for a true innovator that would elevate our current personalization capabilities, and we found it in Certona. Together, we will continue to partner with our clients, meeting them where they are along their digital transformation journey.”

“We believe that personalization represents the greatest opportunity for innovation in digital commerce,” said Meyar Sheik, CEO and co-founder, Certona. “This is a natural progression of our growth trajectory and continued desire to make it faster and easier for retailers to launch end-to-end, personalized shopping experiences for their consumers. With Kibo’s continued support of Certona’s integrations with other eCommerce providers – and leveraging Certona’s personalization capabilities in Kibo’s cloud commerce platform – we will contribute to our clients’ financial success.”

More than 400 retailers and branded manufacturers rely on Kibo to deliver connected consumer experiences across mobile devices and retail touchpoints. Kibo’s cloud commerce platform includes eCommerce, distributed order management, and mobile point of commerce solutions delivered via a modern, cloud-based infrastructure. The Kibo platform scales as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions.

Certona is the #1 Personalization Provider according to the Internet Retailer Top 1000 and was named a Leader in 2018 Gartner Magic Quadrant for Personalization Engines. In 2018, the company expanded its machine learning and AI patent portfolio to a total of 13 patents.

About Certona

Certona Corporation, the leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization, powers over 100 billion unique experiences each month. Trusted by more than 500 brands and retailers in over 70 countries, Certona’s patented technology leverages machine learning and predictive analytics to deliver a fully-orchestrated experience with optimized content and messaging to increase engagement and conversions across all customer touchpoints.