Retailers saw ecommerce sales surge on mobile and desktop during the Cyber 5 weekend, with store pickup and curbside accounting for nearly 18% of all orders
Kibo, the leader in unified commerce, today announced ecommerce sales results from the 2020 Thanksgiving holiday shopping weekend, which showed immense growth. Kibo’s retail personalization clients saw their ecommerce revenue increase 81% from $261 million in 2019 to $473 million year over year. Additionally, total purchases of a recommended product surged 86% globally from 2019 compared to the same time period in 2020. Global growth in mobile commerce was also a major driver in the increase in ecommerce sales year over year, with both unique visitors and conversion rates growing.
With the move to online shopping caused by the Covid-19 pandemic, many people also opted to use new fulfillment options such as BOPIS (Buy Online, Pick-up In Store) and curbside, combined accounting for nearly a quarter, with 18% of total online orders coming through Kibo’s ecommerce clients during the Thanksgiving holiday weekend. These two fulfillment options have seen steady growth in both use by retailers and demand from consumers and, are becoming an important part of an omnichannel commerce strategy.
“As predicted, ecommerce grew tremendously across the board for our retailers, who used a variety of personalization and fulfillment strategies to optimize their customers’ omnichannel experience and create ecommerce efficiency during a time of strained resources,” said Lisa Kalscheur, CMO at Kibo.
Kibo found these additional trends also drove growth during the 2020 Thanksgiving holiday weekend:
- Total number of purchases of a recommended product increased year over year from 3.5 million to 6.5 million
- Average Order Value (AOV) on desktop in the US grew $19 year over year from $183 to $202
- Global mobile unique visitors went up by 12% year over year (The definition of Global is defined as all clients except those in US and UK)
- Global mobile conversion rate surged 29% year over year
“We have been very encouraged to see that even when retailers are fighting against decreased overall sales and social distancing limitations, that they are realizing the benefits of AI-driven personalized experiences and unified omnichannel fulfillment with options like curbside pickup,” said Kalscheur.