City Furniture Selects Kibo’s Headless-Based eCommerce for Its Robust Extensibility
Dallas, TX (August 12, 2020) – Kibo, a leader in cloud commerce, today announced that City Furniture has selected the company’s headless, microservices-based ecommerce offering to help power the company’s online presence. City Furniture, one of the largest home furnishing and accent retailers in Florida, overhauled their approach to ecommerce, choosing to build their own headless platform that would integrate with modular partner solutions as needed. They chose Kibo because it offered a flexible ecommerce technology that allowed the company to develop and support highly-customized customer journeys.
“Kibo offers us unlimited ecommerce possibilities. Their modular, microservices-based structure fits with our own headless architecture so that we can create exactly what we need, from specific promotions and pricing to a fluid shopping-cart experience,” said Juan Lopez, Director of Software Product Development at City Furniture.
With high-value products sourced from well-known furniture and home brands, City Furniture needs to design product pages, marketing content, and promotions according to a broad set of requirements and insights. Brand partners have complex requirements across discounts, coupons and gift card offers that must be correctly accounted for without slowing down or confusing the customer journey. Similarly, shopping online for high-priced items means that financing and payment can become confusing if not executed well. Kibo empowers the City Furniture team to create the exact experience and messaging they need to at every step of the buyer journey, from product discovery to promotions and checkout.
The winning features that attracted City Furniture to Kibo’s solution include:
- Flexible, Modular Design: City Furniture could select only the capabilities they needed, which simplifies integration and ongoing use.
- Rich Customization: Kibo allows the furniture company to design much more detailed ecommerce elements, such as cart rules and promotions. than other offerings – creating custom bundled product offerings, discounts, and financing during checkout.
- Custom UI: City Furniture was able to easily develop a UI that was effortless for their team to use on a daily basis, fitting easily with their existing processes.
- Documentation and Support: During the selection process, City Furniture was able to easily test and review Kibo’s product to get a first-hand understanding of its capabilities.
“City Furniture represents the future of online retail, with a sophisticated headless approach to ecommerce. We’re excited that they selected Kibo technology to create frictionless commerce across the customer journey,” said Brian Wilson, Chief Operating Officer at Kibo.
About City Furniture:
CITY Furniture operates 20 showrooms from Miami through Vero Beach, and in southwest and central Florida, as well as 13 Ashley Home Store showrooms as the brand’s Southeast and Southwest Florida licensee. For information: www.cityfurniture.com
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