Certona, A Kibo Company, Named a Leader in 2019 Gartner Magic Quadrant for Personalization Engines

Certona, A Kibo Company, Named a Leader in 2019 Gartner Magic Quadrant for Personalization Engines

SAN DIEGO, CA – August 5, 2019 – Certona, a Kibo company and the global leader in real-time AI-powered omnichannel personalization for the world’s largest brands and retailers, announced today it has been named a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines. The report evaluates personalization engines based on the vendor’s ability to execute and completeness of vision. This is the second year in a row Certona has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines.

“We are thrilled to be
recognized as a Leader in this Magic Quadrant report by Gartner for two consecutive
years,” said Meyar Sheik, President & Chief Commerce Officer, Kibo. “As
retailers look to create a digitally differentiated customer experience, we know
Certona’s mission to provide advanced capabilities in personalization, data science and
omnichannel support, continues to play a critical role in providing compelling
1:1 interactions between brands and their customers.”

According to the report, “Personalization engine
vendors are adapting to better meet the needs of marketing leaders. They’re
focusing solutions on methods to increase customer success, deepening customer
data management functionality and expanding support for personalized customer

According to Gartner, “Leaders are vendors that
demonstrate a solid understanding of the product capabilities and commitment to
customer success that buyers demand in the current market. This is coupled with
an easily understandable and attractive pricing model that supports proof of
value, incremental purchases and enterprise scale. In the modern
personalization engine market, purchase decision makers demand easy-to-use and
easy-to-buy products. They require that these products deliver clear business
value and deliver results with limited technical expertise and without the
requirement for upfront involvement from IT. In a rapidly evolving market with
constant innovation, a Leader must also demonstrate that it is not focused only
on current execution. It must have a robust roadmap for solidifying its
position as a future market leader, thus protecting the investment of today’s

Certona offers a complete suite of cutting-edge
personalization solutions that enable data-driven, contextually relevant,
individualized customer experiences in real time across all touchpoints. It has
been recognized by Internet Retailer for 10 consecutive years as the
leading personalization provider to the Top 500 retailers, including 30 of the
Top 100. Certona has 13 patents encompassing technologies for predicting human
behavior and personalizing the customer experience. The company powers three billion
personalized experiences a day, helping its clients deliver individualized
experiences at massive scale to increase engagement, revenue and customer
lifetime value.

Gartner, Magic Quadrant for Personalization
Engines, Jennifer Polk et al., 3 July 2019

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service depicted in its research publications, and does not advise technology
users to select only those vendors with the highest ratings or other
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particular purpose.

About Certona

Certona, the leading real-time omnichannel personalization
solution and pioneer of AI-driven experience individualization, powers over 100
billion unique experiences each month. Trusted by more than 500 brands and
retailers in over 70 countries, Certona’s patented technology leverages machine
learning and predictive analytics to deliver a fully-orchestrated experience
with optimized content and messaging to increase engagement and conversions
across all customer touchpoints. Certona was acquired by Kibo in February
2019. www.certona.com

About Kibo

At Kibo, we provide cloud commerce solutions
inspired by your needs and designed to empower your teams. We’re at your side,
committed to your financial success in an unpredictable world. Together, we can
see further, think bigger, and climb higher.

Our software and services include eCommerce, Order
Management, Certona Personalization, and Mobile Point of Service for retailers,
manufacturers, and brands. Whether you’re an eCommerce veteran or just getting
started, B2C or B2B, our solutions are designed to power the shopping
experience – from first click to doorstep – and to scale with you as your
business grows. For more information, visit kibocommerce.com.

Media Contact

Ketner Group Communications
Mariana Fischbach, 512-794-8876

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