Unleash Revenue: Dive Into KIBO's Powerful Discount & Pricing Engine

Transcript

KIBO offers an incredibly robust and powerful discount engine with an easy to use business user UI.

Under the marketing tab, we’ve opened up the discounts UI.

You can see in here our discounts across all of our different sites, the active discounts that are available, and I can search and filter to find the discount that I’m looking for as some of our merchants have thousands or tens of thousands of discounts running at one time. I’m gonna start by going in to create a new discount.

For the demonstration, I’m gonna set up a discount scenario where if you buy two sleeping bags for over three hundred dollars, you get ten percent off of a tent. I start by determining what this discount applies to. Does it apply to a line item or an order itself? And then I can determine if it applies to the product of that line item or the shipping of that line item. Once I’ve selected the discount level, I can then select the type of discount. KIBO offers a wide set of discount types percentage off, amount off, free item, getting an item for a fixed price, or an auto add free item that automatically adds the item to the customer’s cart. In this example, we are setting up a discount for ten percent off.

I could set a start and an end date for this discount to schedule it to go live and schedule it to end, and we’ll come back to discount stacking here shortly.

From there, KIBO breaks discounts into two main sections: discount conditions or what is required in order to apply for this discount, and target criteria or what does the discount apply towards.

With the discount conditions, we can see a variety of out of the box conditions such as minimum order amount. Let’s say if it was five hundred and I could exclude specific products or categories from this order.

Required payment methods for some who choose to use company branded credit cards or offer discounts for PayPal or Apple Pay.

Customer segments. KIBO offers discounts that can only be applicable to specific customer segments, and our personalization uses machine learning and AI to automatically put customers into specific customer segments.

You’ll also see purchase requirements, which is what we’re using for this specific discount.

I’m requiring that the customer purchases two items from our sleeping bags category.

I select the category and determine that the quantity here is two, And then I can also set a minimum category purchase amount, which is three hundred dollars.

As I’m setting up these, you’ll see the tooltips littered throughout the UI, which helps our merchants understand exactly what these fields do.

Now I’ve set my discount conditions.

I can look to my criteria or what this discount applies towards. In this specific example, I’m applying it towards a specific category which is our tenth category.

I’ll select the category, select the quantity that it applies towards. I could exclude subcategories or individual products from that category, make this apply only to a specific price list, which is great for b two b scenarios or store specific pricing scenarios.

And then I can determine if this applies to on sale products. And if so, does it apply to the list price or to the sales price? Or if there’s multiple discounts or multiple tents in the cart, which tent does the discount apply to? The highest priced or the lowest priced item?

As you can see, there’s lots of easy configurations to be able to use here. There’s one important point to note here. As you may have noticed, the main way to target products is as an individual product or by selecting a category as a whole. It is a common use case for retailers to be able to group products together or merchandise them together for the sake of a discount.

If you remember from our product categories that we looked at earlier, there was the ability to hide a category on the storefront.

This enables the category to be hidden from the shopper and not in the navigation, but be able to group products manually or based on rules into groups and use them for discounts.

You’ll notice in this UI that our summer products category is able to be used as both a discount criteria and a discount target.

Once the discount conditions and criteria have been set, messaging can can be set up. In this situation, we can determine that if a customer has over two hundred dollars of backpacks in their cart, that we can show them a threshold messaging that if they spend x more, that they’ll receive ten percent off of a ten.

I can choose where I want to show this. In this example, I wanna show it on the cart or the checkout page. I could configure the message and the minimum amount at which I want to show this message.

Last is discount limitations.

In here, we can set the max discount value per redemption, the max discount value per order, the total number of redemptions that are allowed, and the max redemptions per order.

I can also configure coupon codes. If it’s none, this means as long as I meet the criteria, I automatically apply for the discount. I could put in a single code such as tent ten off, or I could do multiple codes making individual codes for users to be able to use.

I could select an already generated coupon code that I’ve created or we could create our own.

In here, I could name the coupon set, set a start and end date for the coupons that will be generated, Set a max number of redemptions per code or a max number of redemptions per customer, and then determine the number of codes that I want. In this example, five thousand with the prefix that I want.

This will automatically generate the five thousand codes for me to be able to export and share outside of my system with such as with things such as an email service provider.

I could also import codes that are generated into from another system and export these codes through our import export tool.

You’ll see the demo example coupon code set here, the number of codes and how many times it’s been redeemed, the percentage, and the number of assigned discounts that this code is applied to. Lastly, we’ll see a final criteria here which is the this whether this discount can be redeemed only one time per shopper or not.

At the very bottom, you’ll notice the combination rules. As we mentioned earlier, we have different discount levels. You can create a product or an order level discount and associate the discount to the products with the shipping.

What you are seeing below is the ability to determine if the discount can be used with an order level discount or with shipping level discounts. For example, we want our shoppers to be eligible for ten percent off of their tent as well as to get free shipping on orders over a hundred dollars because these are two different discount types.

At the top of the screen, we can see discount stacking which is another level of discount controls.

Although we allow this discount to be applicable with other order level or shipping level discounts, we may not want it to be used with other product level discounts such as a different promotion for twenty dollars off a specific tint.

With the discount stacking, I can determine if this discount is enabled for stacking and if so, which layer is this discount applied to.

Beyond just discounts and promotion, KIBO supports complex pricing through price list.

Within the price list, we can manage and view all relevant information.

Price list can be made exclusive, ensuring that users with this price list only see the products in their price list. Merchants with multiple sites can determine which sites the price list does or doesn’t apply to. Most price lists are associated to individual users or b to b accounts.

Applicable price list could be selected at the individual account level.

Price list can also be associated to customer segments or b to b segments, automatically enabling all users within those segments to be qualified for this pricing.

If customers have multiple applicable price list, I can determine the ranking of this specific price list.

Merchants can then manage the products and pricing contents on this list.

Each priceless entry allows for a start and an end day and the ability to override the different pricing fields, and visibility to see what this product is priced for on the site today.

KIBO also provides advanced pricing and extras pricing to be able to price the individual extras that are associated for these products.

KIBO also supports tiered pricing, enabling discounts at different levels of the product.

So if a customer purchases ten or more, we will give them these backpacks for eighty dollars.

KIBOs price lists enable manufacturers and retailers to handle complex pricing scenarios such as account specific pricing, tiered pricing, location or store specific pricing, and more.

KIBO’s UI makes it easy for merchants to quickly and intuitively manage all discounts, coupons, and pricing requirements.