Accelerate Global Expansion: Launch New Storefronts in Minutes, Not Months

Transcript

Let’s examine how a business user can launch and configure a new regional sub brand storefront using KIBO’s multi site functionality, following the actual clickstream and admin flow.

In this example, a business user begins in the KIBO admin console, viewing a tenant with a parent catalog and several child catalogs. Child catalogs can be linked to one or multiple sites or exist independently.

Each new site is associated with a new or existing child catalog, supporting unlimited parent and child catalogs per tenant. The business user selects create new site. The user assigns the new site to a specific child catalog, in this example it’s Mystic Germany, which is configured for the German locale and euro currency.

Locales and currencies are established at the parent catalog level, with KIBO supporting over a hundred currencies in over two hundred languages, including double byte and right to left scripts and currencies with four decimal points.

Each site can be managed independently. The business user can toggle transactional emails, manage out of the box SMS settings, and adjust storefront settings such as customer wish list and address validation.

Integration with Google Analytics, activation of payment gateways, selection of payment types, and configuration of shipping methods are all accessible within the admin interface.

The parent catalog contains all products, while the new child catalog starts empty. The business user adds products to the new catalog, either individually or in bulk using Quick Edit or the import export tool.

As new content is added, KIBO’s merchandiser agent can translate product descriptions, marketing copy, and SEO content using GenAI.

Regional users can review and adjust translations as needed ensuring both speed and accuracy and localization.

A local user can also localize product images, modify local options, and fine tune localized SEO.

Pricing can be overridden at the child catalog level, with the system automatically setting the correct currency.

Additional fields can be tailored to the individual child catalog, and entities such as categories and discounts can be applied.

New products, categories, and promotions can be created and restricted to the new catalog and site.

Customer groups, loyalty programs, and core product data are inherited from the global brand, ensuring consistency.

The business user can override or localize specific elements, such as running a unique regional promotion or customizing content for local compliance.

This new local site can be deployed to headless storefronts or as we configured KIBO storefront in this example, with KIBO’s reference storefront, which here has not been branded yet for Germany. The just localized products are available and the local configuration we did earlier set up the base store capabilities.