1. Unmatched Flexibility for Frontend Experiences
One of the biggest advantages of headless commerce is that it allows businesses to completely customize the customer-facing experience. Since the frontend isn’t tied to the backend, businesses can design any type of interface they want, adapting to the unique demands of their target audience. Want to build a seamless mobile-first shopping experience? Or integrate with a voice assistant like Alexa for hands-free shopping? Headless commerce makes that possible without having to overhaul the backend systems.