KIBO is Named Leader in The Forrester Wave™: Commerce Solutions Q3 Report. Get the Report Now!

🎁 Win a FREE $4,860 B2B Commerce Platform Selection Diagnostic — Attend Live on Sept 24

Virtual Event

Why Your B2B Commerce Strategy Is Failing (And What to Fix First)

Date:

September 24th, 2026

Time:

1:00 – 2:00 PM EST

Most B2B companies have a digital commerce strategy but few have one that’s actually working for them. Join industry analyst practitioner Jason Greenwood and KIBO CPO Eric Rosado for an unfiltered look at why manufacturers and distributors keep stalling — and what a modern commerce strategy and unified commerce architecture looks like in 2026.

Jason Greenwood

Jason Greenwood

Founder,
Greenwood Consulting

GreenwoodLogo
Eric Rosado

Eric Rosado

Chief Product Officer,
KIBO Commerce

Kibo Logo

Reserve Your Spot

Free to attend. All registrants receive the on-demand recording after the event.

Win a FREE B2B Commerce Platform Selection Diagnostic from Jason Greenwood ($4,860 Value)

Jason Greenwood

One lucky live attendee will walk away with a complimentary Pro Select Snapshot from Jason Greenwood — a $4,860 service, free of charge.

Pro Select Snapshot is a fixed-fee, form-led platform selection diagnostic for teams that need independent direction before committing to a shortlist, RFP, demo process, or internal business case.

  • Retail price: $4,860
  •  For one live attendee on September 24th: completely free

How to enter:

  • Register for the session and attend the live webinar on September 24th

Is Your B2B Commerce Strategy Actually Working?

B2B manufacturers and distributors know they need to modernize. The problem isn’t vision — it’s a compounding set of wrong decisions made in the wrong order: platform choices driven by legacy relationships instead of architectural fit, implementations that start on time and finish years late, and a tech stack that grows more complex while buyer expectations keep rising. 

Plus, there are broader industry shifts taking place – like the fact that 60% of veteran B2B sales reps will retire by 2029, taking their tribal knowledge, pricing instincts, and client relationships that live in their heads with them. And the growing M&A wave reshaping distribution ($18 billion in 2026 alone) which is targeting exactly the companies that haven’t made the shift to a modern commerce architecture.

During this session, Jason Greenwood will bring his 25+ years of unfiltered field experience advising B2B commerce leaders across manufacturing, distribution, and wholesale – sharing what most businesses get wrong about commerce and how to fix it.

Eric Rosado will bring the product perspective, grounded in KIBO’s recognition as a Leader in the Forrester Wave™: Commerce Solutions, Q3 2026, and share what he sees as the capabilities you need in your tech stack to succeed in today’s competitive B2B landscape.

We’ll dig into all of it, discussing the hidden pitfalls that most businesses face and what to do about it to avoid falling behind. This isn’t a product pitch. It’s a diagnostic for B2B leaders who’ve already committed to digital commerce and are asking: why isn’t it moving faster — and what do I fix first?

Meet the Speakers

Jason Greenwood

Jason Greenwood

Founder, Greenwood Consulting

Jason Greenwood brings 25+ years of experience advising B2B manufacturers, distributors, and wholesalers on digital strategy and commerce architecture. He works directly with commerce leaders navigating platform decisions, legacy system constraints, and the operational realities of digital transformation. Jason is also the host of The eCommerce Edge podcast, where he brings the same unfiltered perspective to conversations across the B2B industry.

Eric Rosado

Eric Rosado

Chief Product Officer, KIBO Commerce

Eric Rosado is a results-driven Chief Product Officer with a track record of scaling SaaS and AI-powered platforms to $100M+ in revenue. He has led high-performing teams across B2B and B2C, launched industry-first AI features, and transformed product strategy for PE-backed companies to deliver measurable ROI for major brands. Eric is trusted by executive teams and boards for his approach to innovation, go-to-market leadership, and execution.

What We’ll Cover

  • The real reason B2B digital strategies fail — and why it usually isn’t the platform
  • The proactive steps you can take to future-proof your business through developing a better commerce strategy
  • Why the wave of retiring workers is the biggest, most overlooked pressure forcing distributors to change RIGHT NOW.
  • How to use analyst reports like the Forrester Wave correctly — and what they still can’t tell you
  • What a modern, unified B2B commerce architecture actually looks like in practice
  • Why most B2B platforms aren’t ready for agentic commerce — and what “ready” actually requires
  • The three questions every B2B leader must ask before their next platform decision

Who Should Attend

This session is for B2B leaders who are past the “should we go digital?” conversation and into the harder one: “why aren’t we moving faster, and what do we change first?”

  • VP and Director-level eCommerce and Digital leaders evaluating platform fit or navigating stalled implementations
  • IT and Technology decision-makers assessing architecture for B2B complexity and long-term adaptability
  • Operations and Supply Chain leaders managing fulfillment complexity across multiple locations or brands
  • B2B practitioners in manufacturing, distribution, and wholesale seeking a practitioner’s honest perspective — not a vendor pitch

Explain

Optimize

Configure

Analyze

Engage