Watch On-Demand Webinar
About the Session
Today’s consumer is more than a buyer; they are a collaborator, a community member, and a co-creator of your brand story. To succeed, you need to understand the cultural shifts, the new digital spaces, and the technologies that are rewriting the rules of engagement.
Join Natalija Pavić and Elizabeth Schmidt of Future Commerce for a discussion on driving culture through enhanced commerce experiences, how to take advantage of new and unique engagement opportunities, and how AI agents are poised to revolutionize marketing by learning customer preferences and sourcing products.
What You’ll Learn:
The “Accessorizing Accessories” Trend: Understand how consumers are personalizing their belongings and what this trend reveals about the shift in brand narratives.
“Fourth Spaces” and Community Engagement: Discover how online communities are moving to offline gatherings and how your brand can engage with these passionate groups for authentic interaction.
The Rise of Agentic AI: Explore how AI agents are poised to revolutionize marketing and product sourcing by learning customer preferences and acting autonomously on their behalf.
Co-creation of Brand Narratives: Learn to embrace a “multiplayer” approach where consumers actively help shape your brand story through their engagement and content.
About the Hosts
Elizabeth Schmidt
Head of Marketing, Future Commerce
Elizabeth Schmidt is the CMO of Future Commerce and brand development strategist who excels at accelerating customer acquisition and revenue growth through innovative, multi-channel marketing campaigns. She’s adept at crafting strategic marketing operations and programs that boost market penetration and brand awareness. Elizabeth is also a strong leader, known for mentoring and coaching teams, fostering professional growth, and effectively managing third-party relationships to optimize performance and instill confidence. Her expertise spans global and digital marketing, brand strategy, content development, and leveraging analytics for business intelligence.
Natalija Pavić
Natalija Pavic is the Product Marketing Leader at KIBO Commerce where her team handles product market messaging including content, social, public relations, and analyst relations. She is an ecommerce expert and a thought leader on the topic of the future of ecommerce and has been featured on numerous podcasts including Martalks, OmniTalk, Ecommerce Coffee Break, Retail Checks and Balances, Digital Shelf Institute, AI with Sacha and the Royal Cyber Podcast. She is also an AI expert and inventor with a patent on generative promotions and is patent pending on two more AI innovations.