Integrating for Success: Crafting Modern B2B Experiences with MACH Technology
Watch On Demand:
Today’s B2B buyers expect the same personalized, content-rich, and seamless experiences they’ve grown accustomed to in the B2C world. Are your traditional systems holding you back from delivering on these critical expectations and stifling your agility?
Join KIBO and industry leaders from Builder.io, Coveo, Smith, and Parkland Fuel for a dynamic 60-minute live virtual panel discussion. We’ll deep dive into how B2B businesses can move beyond monolithic limitations and build truly modern, efficient, and future-proof digital commerce experiences by strategically integrating best-of-breed composable components with MACH architecture.
- The Power of Composable & MACH: Understand how a MACH (Microservices, API-first, Cloud-native, Headless) architecture empowers B2B organizations with unprecedented agility, flexibility, and control.
- The Importance of Modern Systems such as OMS, AI Search, and CMS platforms
- Real-World Success Stories: Hear directly from guest speaker Shawn Mandel, Group Head of Digital at Parkland Fuel, a large enterprise that successfully transitioned to a MACH-driven B2B commerce strategy, overcoming legacy system challenges and realizing tangible benefits.
- Best Practices for Seamless Integration
- How to Future-Proof Your B2B Strategy
What You'll Learn:
Who Should Attend:
This webinar is a must-attend for B2B e-commerce leaders, IT VPs/Directors, Digital Transformation Heads, Marketing Directors, and Solution Architects at mid-market to enterprise organizations ready to embrace the future of digital commerce.
Don’t miss this opportunity to gain actionable insights from industry leaders and unlock the full potential of your B2B digital experience.
Register Now to Secure Your Spot!
Speakers:
Shawn Mandel
Chief Digital & Data Officer
Parkland Fuel
Jon Jaffe
Principal Solutions Engineer
Builder.io
Ed Lee
Account Executive
Coveo
Liz Duggan
Chief Strategy Officer
Smith