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Practitioner Panel

B2B Commerce Pitfalls: Why Many B2B Digital Investments Fail and How to Avoid It

Speakers:

Ty Sweet Headshot

Ty Sweet
Sr. Technical Marketing
Engineer
KIBO

Dmitry Kon
Senior Solutions
Consultant, Commerce
Blue Acorn iCi

Register for the Webinar

KIBO Practitioner Panel: Learn from other experts who share hands-on experiences

You build a beautiful website, optimize checkout, and nail the user experience. Then you watch in pain while 78% of your B2B transactions flow through email, phone, and even fax.
Join B2B commerce expert Dmitry Kon as he reveals how B2B digital investments are unique and the common misunderstandings that can derail your digital investments.

In this session, you will learn:

  • How to solve the B2B adoption gap: Millions are invested in B2B digital experiences, yet many fail because they’re built on a flawed foundation. We’ll show you how to avoid this by defining the “why” and addressing the real business case from day one.
  • How to master agility and change management: Instead of forcing new technology to fit old processes, you’ll discover a framework for streamlining workflows to align with your new digital experience.
  • How to build relationships, not just transactions: Focusing solely on transactions can damage customer relationships in the long term. You’ll learn how to get the foundational elements right – like ease of access to invoices and accurate inventory data to build loyalty and sustainable growth.

Register today to get a clear understanding of what it takes to build a commerce experience that actually serves your B2B customers and makes your digital investment a success.

About the Speakers

Dmitry Kon
Senior Solutions Consultant, Commerce
Blue Acorn iCi

Dmitry is a solutions architect and digital transformation leader with nearly 20 years of experience building technology solutions across both B2B and B2C environments. His career spans from early web development roles to executive-level consulting, with deep expertise in eCommerce platforms, custom software development, and enterprise system integrations.

His portfolio includes projects ranging from small startup implementations to global enterprise deployments. Notable work includes salvaging and delivering large-scale projects for international brands, building complex B2B distribution platforms with multi-warehouse inventory management, and developing high-end luxury marketplaces with intricate seller payment systems. His experience spans multiple verticals, including manufacturing, distribution, fashion, electronics, medtech, and retail.

Ty Sweet Headshot

Ty Sweet
Sr. Technical Marketing Engineer
KIBO

Ty, a Sr. Technical Marketing Engineer at KIBO, channels his enthusiasm for simplifying commerce software and trends into his daily work. Drawing from his experience in Solutions Engineering and as Head of Enablement at KIBO, he excels at clarifying intricate ideas. He notably developed KIBO Academy, a program specifically designed to educate clients, partners, and internal teams. Frequently called “The Voice of KIBO,” Ty remains dedicated to empowering others with a solid understanding of fundamental commerce principles, ultimately enabling them to make more informed decisions.