Six Critical Factors for Omnichannel Success

Leading retail brands share insights on the future of customer relationships

WBR Interview Report

Online is providing a frictionless experience, which challenges retailers to provide the same experience in-store. But as online retailers are reducing the number of hurdles for consumers when buying on the internet, retailers must align those experiences with physical stores as well.

Retailers face a profound challenge—transforming both how they engage with customers and how they create a new type of relationship, one where retailers play the role of a loyal partner. Experts from Foot Locker, Chili’s, BMW, Verizon, DSW, and Microsoft will explore six critical factors in which retailers must address for true omnichannel success.

Angela FausoneWBR Interview Report – Customers Only