Smarter Approach to Personalization
The Kibo Real-Time Individualization (RTI™) solution utilizes a Customer Experience Profile (CXP) which goes beyond broad segmentation by collecting real-time customer experience data across sessions, devices, and touchpoints – creating an online data hub. Kibo’s patented machine learning engine uncovers customer preferences and turns data into actionable outputs resulting in connected, personal experiences for your customers. It’s the only personalization software combining disparate data points to create targeted individualized promotions, content, and product recommendations.
- Real-Time Data Collection: Kibo’s Streaming Data module processes data across browsing behavior, purchases, customer preferences, and customer attributes every few seconds
- Big Data Machine Learning: Combines layers of algorithms with the online data hub to create a composite framework delivering stronger, more meaningful results
- 1:1 Individualized Algorithms: Automatically derives individual algorithms for creating a unique buying experience for each customer