UNIQUE BUYING EXPERIENCES Stand Out from the Crowd

B2B Organizations Need Advanced Tools

To thrive in the era of omnichannel and unified commerce, B2B retailers and brands are looking to the world of B2C commerce for inspiration. Given corporate buyers’ preference for experiences tailored to their company’s specific needs, B2B companies need to balance creating personal shopper experiences with catering to the complex needs of corporate purchasing.

B2B Buyers Desire Speed
and Convenience
Corporate buyers are increasingly seeking out sellers that make it fast and convenient to find what they need. This can be a challenge for many B2B retailers and brands, as they tend to have massive catalogs.

Our Unified Commerce Cloud platform makes it easy to comb through the largest product catalogs with personalized search and product recommendations, which autocompletes search queries based on the first few letters entered, connects queries to the customer’s buying pattern, and displays an array of products that fit the buyers needs.
Products and Content Attuned to the B2B Purchase Cycle
With issues like purchase orders, contractual or account-specific pricing and taxes, B2B commerce is notoriously complex. And not even the best sales rep can know the company’s entire price list with all its caveats and exceptions.

To succeed, you need a scalable platform that can handle massive amounts of data, scan millions of price lists, and cross-reference inventory to dig up the cost of a product in a split second. The Kibo unified commerce platform gives you all that plus price quoting enhancements specifically designed for B2B vendors.

WIN THE B2B ECOMMERCE RACE

Tailor the Purchase Process for Individual B2B Buyers

B2B merchants need to customize the online checkout process to accommodate customer-specific needs and purchase approval routines, easily pulling up saved account data to enable quick access to customized re-ordering options. Afterall, time spent on the ordering process is time away from other critical tasks.

Because your B2B business will likely be filling a high percentage of repeat orders, it’s critical to have access to “one click” ordering. Kibo’s quick-order tools, such as pre-built carts or widgets filled with items bought previously, are an important time-saver that buyers are already familiar with in the B2C world.

Improve B2B Cross-Channel Data Management

Compared to its peers on the B2C side, the B2B industry has been behind the curve when it comes to data management across their channels. In the age of big data, it is critical for a B2B eCommerce platform to have the ability to manage data across all systems, providers, and products.

The Kibo unified commerce platform allows you to better manage and analyze your data across eCommerce, in-person sales, the call center, and the brick-and-mortar store, and match it up to the buyer so that you have their complete purchasing history. With Kibo, you don’t need to worry about integrating data from legacy systems. Our platform allows you to extract the necessary data from older platforms and easily integrate for today’s marketplace.

Make a Single Dashboard a Reality

B2B merchants know how important it is to get a 360-degree view of what’s happening in sales, inventory, and communication. It is critical to the success of the business to have this insight and the ability to manage separate eCommerce sites from a single admin.

Kibo gives you a complete view of what’s happening across all your eCommerce sites, while collecting and analyzing data from your various channels. Our B2B eCommerce platform features a single product catalog and a single admin, so you can streamline multiple sites in one place, eliminating duplicate efforts.

Ensure Greater Account Management Flexibility

For B2B merchants, account management is critical, as it is one of the key pillars of keeping your clients happy. B2B buyers need the ability to make changes to approvals and permissions within the organization, allowing them to share project lists and order histories.

Kibo’s unified commerce platform gives you the flexibility to clearly see which teams within a customer’s organization are buying, allowing you to spot trends and make appropriate pricing and marketing decisions. Our platform helps your organization shine by allowing you to more easily manage teams of buyers and truly stay on top of their needs.

The Personal Touch B2B PERSONALIZATION

Never Miss an Opportunity

B2B sales have always been about giving the personal touch. Any good sales rep knows how important it is to know all about their customers, from sending birthday cards to follow-ups about recent family vacations.

Kibo gives you the room to not only analyze data from previous purchases, but also gives you the tools you need to deliver relevant product recommendations and offers that are specifically tailored to your buyer. Your business faces competition on a daily basis, let Kibo ensure that you’re creating the seamless and personalized experience buyers expect.

Talk to a Digital

B2B Commerce Specialist

YOU’RE IN GOOD COMPANY

In partnership with Kibo, we have streamlined sites so we can manage both our B2B and B2C business simultaneously using a single product catalog. Since launching on Kibo eCommerce in 2018, our B2B traffic has increased 58% and our average order value has increased 4%.

Web Marketing Manager

B2B Home Goods Manufacturer

KIBO’S B2B ECOMMERCE PLATFORM DELIVER AN ADVANCED EXPERIENCE

Improve the B2B Buying Experience

Kibo’s B2B eCommerce platform gives organizations quick, friction-free ordering, plus 24/7 access to account-specific pricing, catalogs, and payment options. And our price-quoting functionality streamlines communications and negotiations between B2B buyers and sellers. →

Optimize Teams and Resources

Kibo’s B2B eCommerce platform empowers sales, customer support, and other customer facing roles to spend more time cultivating relationships and handling more complex buying scenarios that can’t be accomplished online. →

Deliver Highly-Targeted Online Experiences

Leverage Kibo’s recent acquisition of Certona, the leader in AI-based personalization, to apply machine-learning-powered personalization to the buyer experience, reducing the amount of time B2B buyers spend searching for products. Target promotions and recommendations to buyers, companies, and industries with as much granularity as you need. With Kibo, the buyer’s job is faster and easier, and you’ll see an up-tick in customer satisfaction. →

Grow
Sales Revenues

Our B2B eCommerce platform allows you to expand into new categories or geographies, increasing online brand discoverability by leveraging a single point of truth, as well as cross-selling/upselling, into existing accounts. →