All the Tools You Need to Sell Everywhere API-First Headless Commerce

The Flexibility to Sell Everywhere WHAT IS HEADLESS COMMERCE?

Headless commerce is a digital commerce strategy and platform architecture that decouples your digital platform’s front-end (what your customers and store associates see) from the back-end (where the data live and transactions occur).

This allows your developers a ton of freedom to create custom shopping experiences across cutting-edge channels like voice assistants, wearables, and smart appliances as well as more traditional channels, like social media, text, marketplaces, call centers, and more.

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CONVENTIONAL HEADLESS COMMERCE THE PROS AND CONS

In its strictest form, a headless approach to commerce bypasses many aspects of a comprehensive eCommerce platform in order to let your developers create customized customer experiences. This strategy has multiple tradeoffs that need to be thoughtfully considered.

HASSLE-FREE HEADLESS COMMERCE

Kibo gives you the most valuable advantages of headless commerce without the drawbacks that come from building a front end from scratch. We take a hybrid approach to headless commerce, allowing front-end and back-end communication while providing the tools marketing and merchandising teams need to handle their side of the business.

Kibo eCommerce, part of our Unified Commerce Cloud platform, is built API-first and on a microservices model that supports headless commerce strategies while also giving your digital commerce teams a best-in-class eCommerce front end.

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GOING HEADLESS CHIPPING AWAY AT YOUR TECHNICAL DEBT

Some retailers “go headless” because they want to add robust, customized CMS-driven experiences for their customers. Many others, however, pursue a headless approach as a step on a larger path of digital transformation. These companies are carrying along technical debt – like legacy on-premise or privately-hosted platforms – that have accumulated over years. For these retailers, decoupling the front- and back-ends of their eCommerce system is a less disruptive option than a full replatforming.

If this sounds familiar, then Kibo can help you transform your business and tech stack incrementally, by securely integrating with and connecting your various technologies, regardless of whether they’re third-party or homegrown. This way you can offer a “functionally unified” experience while incrementally modernizing your entire tech stack.

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Give Your Non-Technical Teams the Power of Headless Commerce


Traditional headless commerce makes non-technical teams entirely dependent on developers, however Kibo’s hybrid API platform allows non-technical teams to take control.

Create Shopper Convenience


Shoppers may not go to your retailer websites as their first shopping stop; go the extra mile to meet consumers on the platforms they are on with headless commerce.

Be Prepared for Commerce Anywhere


Merchants today need to ensure that they have the microservices in their platform to support commerce everywhere, so they can seize the opportunity to engage with shoppers anywhere.

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