Technologies That Are Changing How We Think of Brick and Mortar
The role of the physical store is evolving. With a new emphasis on connecting to an omnichannel brand experience, savvy retailers are testing new programs and strategies while coordinating their customer data and inventories in the pursuit of stronger personalization and more diverse fulfillment and return programs.
Kibo partnered with the Future of Stores conference to survey 115 retailer executives about current and future omnichannel initiatives. View this report to learn key findings such as:
- 52% of retailers are planning to invest or have already implemented a personalization strategy
- 58% of retailers cannot view customer information across touchpoints
- 41% of retailers lack trust in their inventory visibility