Targeting versus Personalization
5 Key Differences You Should Know
The goal of targeting and personalization is the same – to migrate away from a one-size-fits-all approach with stagnate conversion rates, to an approach that will show more relevant content and increase engagement, conversion and loyalty. Unfortunately, targeting systems are generally slow to update, only allow for macro segmentation and operate based on rules that become unwieldy over time.
Learn the differences between a targeting system and a next generation personalization engine so you can invest in technology designed to deliver highly desired individualized 1:1 experiences. Download now!
From the Feature:
“Targeting rules tend to drive what the merchandiser or marketer thinks is important. At best, these rules are based on recent analytical data of big trends. Personalization engines, however, use machine learning to focus on what is best to satisfy the customer’s needs based on behavioral data and known preferences.”