Personalization has become table stakes in the retail arena. This makes selecting the right vendor — not just the right solution — difficult. The space is littered with providers offering personalization as stand-alone point solutions or as part of broad platforms. Some providers have the experience, expertise and ability to support the unique needs of retail companies, while others do not.
This guide, produced in partnership with Retail TouchPoints, will help you ask the right questions when evaluating a personalization partner – beginning with an assessment of your business’s goals (both short and long term) and then continuing with a useful framework for comparing providers based on solution features and functionality and cultural fit.