As with the Q2 2020 EQ Benchmarking Report, we are following the typical customer funnel, starting at the top of the funnel with Website Visits and working our way down the funnel, where we see commerce magic happening with Conversions and Average Order Value.
For Q3, we’re really excited to have introduced Bounce Rate to our benchmarking report. Bounce rate is the percentage of sessions that land on your website and only visit one page before leaving. As Google defines it: Single-page sessions divided by all sessions. We look at this metric across device type and by region (US, UK, and Global) so you can see where you compare to your peers.
As COVID continues to hit the profitability of most brands, retailers, and manufacturers, optimizing your website for engagement metrics such as bounce rate enables you to make the most out of your acquisition efforts. A higher than average bounce rate can indicate friction in your customer experience. However, on the flipside, bounce rate is a metric that can be turned around pretty quickly with minimal effort, if you have an optimization and personalization platform in place to help.
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