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Social Proof 2022: Gaining a Competitive Edge

It’s time to make social proof part of your marketing.

After all, social proof is wired into our everyday lives. And it’s also a growing element of online commerce. Therefore, when it comes to omnichannel marketing, adding in elements of social proof throughout the customer journey can help increase performance and increase trust.

Watch this series of short videos hosted by Paul Knutton, Senior Director of Digital Experience Consultancy at Kibo and John Gentle, Founder and CXO of Roboboogie, as they discuss social proof tactics that reduce cart abandonment, improve engagement and increase sales.

Check out this video series to learn:

  • What is social proof and how does it impact your website?
  • What are some of the key social proof moments?
  • How to measure the impact of social proof



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