Making The Most of The Transition to Digital Sales
Our study shows that businesses that prioritize personalization across the customer journey are much more likely to see ROI of 400% or more. While B2B organizations report that their more high-touch, low-volume sales process makes it harder to implement personalization than their B2C counterparts, the benefits of doing so are clear.
With so many more parts of the buyer lifecycle moving online, investing in personalization is even more critical than ever. It becomes easier for prospects to comparison shop when everything is online, and so delivering a highly relevant experience helps not only to retain people as they go through the sales funnel, but also attract new people. With each new client having such a high potential value for B2B organizations, prioritizing personalization in this type of market makes clear sense.
Download now to learn:
- How a B2B personalization strategy drives higher ROI (4X% or more)
- Best practices for creating a personalization plan
- Top 3 use cases for B2B personalization