Personalization is the leading strategy for businesses looking to improve conversion rates and customer lifetime value. But with so many vendors in the market, how do you make the right decision for your business?
Check out the latest Gartner magic quadrant for personalization engines for a wide-angle view of the vendor landscape. This research breaks down the capabilities that can be found in stand-alone personalization engine software and positions vendors within the quadrant as leaders, challengers, visionaries and niche players.
Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Martha Mathers, Jason McNellis Tom Enright, 3 July 2019
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