The Four Phases of Personalization

Supercharge Customer Experiences with Personalization

A retailers and manufacturers increasingly adapt to meet their customer’s buying preferences, the focus on personalization has turned toward digital channels and the customer’s personalized experience along the buying journey. The charts below outline the different phases of a personalization strategy, and the corresponding impact to the organization’s bottom line.

View this infographic to see how you can improve your conversion rates by upwards of 600% with the use of:

  • Basic Recommendations
  • Segmentation and Targeting
  • Individualization
  • Machine Learning


Angela FausoneFour Phases of Personalization