Forrester Research Customer Obsessed Commerce

Customer-Obsessed Commerce:

The New Retail Imperatives

Presented By:

Brendan Witcher, Principal Analyst, Forrester Research

Retail was up 4% last year – so why are so many business struggling to stay afloat in the marketplace?

Today’s consumers expect quick, seamless experiences in-store and online. The influence of technology in the marketplace has reduced the need for consumers to visit a store to gain access to product information, reviews, pricing or comparisons, forcing retailers to rethink their current tech strategies.

In this exclusive keynote from Principal Analyst Brendan Witcher of Forrester Research, gain insights into the top trending technologies retailers are implementing in the next 12 months in order to keep up with demanding consumer expectations, such as:

  • Personalization
  • Omnichannel
  • Analytics
  • Artificial Intelligence
Angela FausoneForrester Research Video