Elevate Your Promotions with KIBO's Advanced Discount Engine

Transcript

KIBO offers an incredibly robust and powerful discount engine with an easy to use business user UI. Under the marketing tab, I’ve opened the discounts UI. I can create discounts across all of my different sites, organize discounts into folders, see the active discounts that are available, and I can search and filter to find the discount that I’m looking for as some of our merchants have thousands or tens of thousands of discounts running at one time.

I’m gonna start by going in to create a new custom promotion.

For this demonstration, I’m going to set up a discount scenario where if you bundle two sleeping bags together worth over three hundred dollars, you get ten percent off of a tent. I start by determining what this discount applies to. Does it apply to a line item or an order itself? This one is for specific line items. Then I can determine if it applies to the product or the shipping of that line item. Once I’ve selected the discount level, I can then select the type of discount. KIBO offers a wide set of discount types, percentage off, amount off, free item, getting an item for a fixed price, or an auto add free item that automatically adds the item to the customer’s cart.

In this example, I am setting up a discount for ten percent off. I could set a start and an end date for this discount to schedule it to go live and schedule it to end, and I’ll come back to discount stacking here shortly.

KIBO offers subscriptions natively within its ecommerce platform, meaning it also offers discounts on those subscriptions.

These discounts can be offered in initial opt in, only on continuity orders, or both, and based on a variety of factors, including total order quantity, number of distinct products in an order, a specific subscription shipping frequency, or subscription continuity, such as every third order gets five percent off.

KIBO breaks discounts into two main sections, discount conditions or what is required to apply for this discount, and target criteria or what does the discount apply towards.

With discount conditions, you can see a variety of out of the box conditions, such as minimum order amount. Maybe it’s five hundred dollars, and I could exclude specific products or categories from this order. Require payment methods for some who choose to use company branded credit cards or offer discounts for PayPal or Apple Pay.

Customer segments. KIBO offers discounts that can only be applicable to specific customer segments.

You’ll also see purchase requirements, which is what I’m using for this specific discount. I’ll require that the customer purchase two items from our sleeping bags category.

I select the category and determine that the quantity here is two, and then I can also set up a minimum category purchase amount, which is three hundred dollars. As I’m setting this up, you’ll notice the tool tips throughout the UI, which helps users understand exactly what these fields do.

Now I’ve set up my discount conditions, I can look to my criteria or what this discount applies towards. In this specific example, I’m applying it towards a specific category, which is our tint category.

I’ll select the category, then select the quantity that it applies towards. I can exclude subcategories or individual products from that category.

I can apply this to a specific price list, which is great for b two b centric promotions or store specific pricing scenarios.

I can determine if this applies to on sale products. And if so, does it apply to the list price or to the sales price? Or if there’s multiple tents in the cart, which tent does the discount apply to, the highest price or the lowest priced item? As you can see, there’s lots of easy configurations to use here. There’s one important point to note. As you may have noticed, the main way to target products is an individual product or by selecting a category as a whole. It is a common use case for retailers to merchandise products together for the sake of discount, sometimes in categories that may not be displayed on the storefront.

Once the discount conditions and criteria have been set, messaging can be set up. In this situation, I can say that if a customer has over two hundred dollars of backpacks in their cart, I can show a threshold message saying if they spend x more, they’ll receive ten percent off a tent.

I can choose where I wanna show this. In this example, I wanna show it on the cart page and the checkout page. I can configure the message and the minimum amount at which I want to show this message.

Next is discount limitations.

Here, I can set the max discount value per redemption, the max discount value per order, the total number of redemptions that are allowed, and the max redemptions per order. I can also configure coupon codes. If it’s none, it means if I meet the criteria, I automatically get the discount applied. I could designate a single code or have the system generate multiple codes, making individual codes for users to be able to use.

Lastly, you’ll see a final criteria here, which is whether this discount can be redeemed only one time per shopper. At the very bottom, you’ll notice the combination rules. As I mentioned earlier, there are different discount levels. I can create a product or an order level discount and associate the discount to the products or the shipping.

Below that is the ability to determine if the discount can be used with an order level discount or with shipping level discounts.

For example, I want shoppers to be eligible for ten percent off their tent as well as to get free shipping on orders over a hundred dollars because these are two different discount types.

Let’s go back to discount stacking, which is another level of discount controls.

As I just mentioned, I’ll allow this discount to be applicable with other order level or shipping level discounts, but I may not want it to be used with other product level discounts, such as a different promotion for twenty dollars off of a specific tent. With discount stacking, I can determine if this discount is enabled for stacking, and if so, which layer this discount is applied to.