A Guide to Focused Content Development

Leveraging content to address shoppers’ needs throughout the customer lifecycle.

With focused content development, merchants can proactively address shoppers’ needs throughout the customer lifecycle, and can deliver superior shopping experiences and increase sales. In this white paper, learn how to focus your content development strategy to support:

  • Discovery: Showcase products and expertise to convince new shoppers to engage beyond the landing page
  • Decision: Comprehensive content to instill trust and convince shoppers to purchase
  • Returns: Support purchase decisions with tailored information and draw inspiration from community to spur further engagement


Angela FausoneContent Development Whitepaper